Marketing Specialist

3 weeks ago

Mississauga, Canada Dexterra Group Full time
Job Description

WHAT’S THE JOB?
Reporting to the Sr. Marketing Manager, the Marketing Specialist assists in the development and execution of the company’s annual marketing strategy, generating creative ideas to reach key audiences across the B2B buyer journey. The Marketing Specialist works closely with other members of the Marketing and Communications team as well as sales associates and operations team members.

The Marketing Specialist performs some or all of the following duties:

  • Assessing needs of our internal business unit stakeholders and collaborating on are commended approach, including key messages, content format and distribution channels to meet communication objectives
  • Stakeholder interviews with subject matter experts and other forms of primary and secondary research to establish industry and audience insights
  • Craft key messages aligned with audience insights to inform content development
  • Create story-based content, including blogs and case studies, for use on the website, social channels and campaigns
  • Project manage the creation of content, working collaboratively with business leaders, creative services and other members of the Marketing and Communications team
  • Assist the Director and Sr. Manager with developing audience-based, outcomes-focused marketing and communications strategies
  • Create editorial calendars for social communities, manage social communities, and ensure alignment with social media strategy
  • Publish content to the website and social channels using CMS and scheduling tools
  • Analyze engagement and results of content (campaign results, conversion rates, traffic, etc.) to help shape activities
  • Stay up to date on the competitive and industry landscapes
  • Perform other related duties as required

Qualifications

WHO ARE WE LOOKING FOR?

  • Post-secondary education from an accredited university or college with a degree or diploma in Marketing, Communications, Public Relations, or another similar program
  • 5+ years of B2B marketing and communications experience
  • Strong SEO content writing and best practices with an understanding of the B2B buyer journey
  • Exceptional project management and communications skills
  • Thorough understanding of the digital marketing ecosystem and performance tracking, including campaign management, Google Analytics, keyword analysis, and search ads
  • Experience with various martech platforms such as Salesforce, SEMrush and Meltwater
  • Well-versed in Microsoft Office, including Word, Excel, PowerPoint and Teams
  • Adobe Creative Suite skill are considered an asset
  • Strong verbal and written communication skills
  • Well-developed organizational, time management and decision-making skills
  • High level of integrity, accountability, and work ethic
  • A passion for B2B content marketing


Additional Information

WHAT'S IN IT FOR YOU?

  • Be part of a fun team that collaborates and learns from each other every day
  • Flexible, hybrid option
  • Opportunities for growth and development
  • An enriching, mutually beneficial professional learning experience in a fast-growing, publicly listed company
  • Be #1 on your day 1

Working Arrangement: Hybrid

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally protected factors. Disability-related accommodations during the application process are available upon request.

#IND3

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