Social Media Specialist

2 weeks ago


Kitchener, Canada Mennonite Central Committee Full time

**Position Title**
- Social Media Specialist

**FTE**
- 1.00

**Compensation Type**
- Salary

**Salary Minimum**
- $54,615.00

**Salary Description**

**Benefits**
- Group Benefits package is employer-paid: Supplemental Medical/Dental/Vision, Life Insurance, AD&D, global medical assistance, EAP, and RRSP contributions match - starts on day 1 of employment.

**Location City**
- Kitchener

**Location Country**
- Canada

**Location Description**

**Applications Close Date**
- Jul 07, 2023

**Start Date**
- Aug 08, 2023

**Start Date Flexible**

**Term Length**
- 18 months

**Qualifications**
- Required
- Self-motivated and willing to take initiative while at the same time strongly collaborating with the Communications and Thrift teams
- University or College level education in communications, marketing or related field or a commensurate mix of expertise and experience
- 2+ years of previous experience working in marketing or advertising
- 2+ years of social media experience
- 2+ years social media advertising experience
- Excellent understanding of social media best practices
- Excellent understanding of social media metrics
- Understanding of good graphic design practices and principles
- Solid computer skills
- Well-organized and detail-oriented
- Exceptional communication, writing and editing skills
- Ability to develop, execute and manage MCCO, and Thrift social media campaigns
- Strong interpersonal skills with people of all ages and backgrounds
- Willing and able to work with a variety of people in a friendly way
- A healthy balance of patience, humour and energy
- Heart for justice, active peacemaking and global understanding
- A police check will be required once hired
- Must be able to legally work in Canada
- A valid Ontario driver's license (G) with a clean driver's abstract
- Occasional travel within the province

Preferred
- Familiarity with MCC/MCC Ontario and MCC Thrift Shops
- Knowledge of the second-hand market, retail trends and merchandising are assets
- Photography and video editing skills are assets

**Job Synopsis**
- This position will be responsible for planning, implementing and monitoring social media strategy to increase MCC brand awareness, raise awareness and engagement of MCC programs and increase Thrift sales. This role is 1.0 FTE, (37.5 hours/week). This position will also enhance the capacity of the Ontario Thrift team and the Ontario Communications team to meet MCC's strategic goals, including increasing responsive engagement with a new generation and expanding environmental impact. This is an 18 month contract role.
The Social Media Specialist is accountable to the MCCO Marketing Specialist and requires a high level of collaboration with the Thrift and Communication teams. Time and focus will be divided between Thrift and Communications.
Consideration could be given to an alternative work location within southern Ontario.
MCC is a charitable organization that partners with churches and community organizations worldwide to walk with people who are disadvantaged. MCC supports activities that provide emergency assistance, reduce poverty, and promote healthy communities, sustainable living and alternatives to violence. As an internationally recognized NGO, MCC currently serves in over 50 countries, with over 600 partners, 1133 staff and 40,000 volunteers

**Challenges**

**Key Responsibilities**
- Develop and execute MCC Ontario's program, donor relations and Thrift social media strategies emphasizing Thrift.
- Work with Communications and Thrift to align social media strategies with MCC's 2020-2025 strategic plans, including increasing responsive engagement with youth and young adults and expanding environmental impact
- Create and administer content on all Thrift and Communications social media platforms to build an audience and grow customer, volunteer and supporter engagement
- Support marketing campaigns through social media platforms
- Assist in the development of the network marketing calendar
- Create and develop unique content to appeal to identified personas and new audiences
- Collaborate with the Marketing Specialist to create and develop social media ads
- Track and report on content and ad performance
- Continually monitor and analyze social media trends and best practices
- Ensure all material has been edited and approved for both content and accuracy
- Collaborate in the development of strategies that foster a strong link between MCC, Thrift shops and the environment
- Create positive interactions and increase brand positivity by responding to and engaging with shoppers and donors on social media when needed
- Assist in developing creative strategies to engage new communities of support for Thrift and MCC
- Additional duties as required
- Participate in MCCO orientations, provincial meetings, Peace Conference and Staff Development Day
- Participate in a local faith community, being willing to use their gifts within this community and model nonviolent peacemaking t



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