Google Ads Specialist

2 weeks ago


Kitchener, Canada My Social Media Group Inc Full time

Are you a master of all things Google Ads? Do you possess an analytical mindset, a strategic approach, and a passion for driving digital advertising success? Our dynamic and forward-thinking company is seeking a talented and experienced Google Ads Specialist to join our team. As a key member of our digital marketing team, you will be responsible for creating, optimizing, and managing high-performing Google Ads campaigns for our clients. If you thrive in a fast-paced environment, love staying ahead of the curve with the latest industry trends, and have a knack for maximizing ROI, this is the perfect opportunity for you

**Roles and Responsibilities**:
Campaign Strategy and Management:

- Develop comprehensive Google Ads strategies aligned with client goals and objectives.
- Perform in-depth keyword research to identify target keywords and optimize campaign targeting.
- Create compelling ad copy and engaging ad extensions to drive click-through rates and conversions.
- Monitor campaign performance, budgets, and bidding strategies to ensure optimal results.
- Conduct A/B testing and implement data-driven optimizations to maximize campaign performance.

Landing Page Optimization:

- Collaborate with web development and design teams to create and optimize landing pages for Google Ads campaigns.
- Conduct thorough analysis of landing page performance and make data-driven recommendations for improvement.
- Implement best practices for landing page optimization, including A/B testing and conversion rate optimization techniques.

Data Analysis and Reporting:

- Monitor and analyze key performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS).
- Generate comprehensive reports and provide actionable insights to clients on campaign performance and optimization opportunities.
- Utilize Google Analytics and other analytics tools to gain insights into user behavior and campaign effectiveness.
- Continuously track and report on industry trends, competitor strategies, and market insights to inform campaign optimizations.

Client Collaboration and Communication:

- Act as the primary point of contact for clients, establishing strong relationships and understanding their business objectives.
- Conduct regular client meetings to provide updates on campaign performance, discuss strategies, and address any concerns.
- Collaborate with internal teams to ensure cohesive alignment between Google Ads campaigns and broader marketing initiatives.
- Offer expert guidance and educate clients on best practices, emerging trends, and opportunities within the Google Ads ecosystem.

**Qualifications**:

- Proven experience as a Google Ads Specialist or in a similar role, with a track record of successful campaign management and optimization.
- In-depth knowledge of Google Ads platforms, tools, and best practices.
- Proficiency in utilizing Google Analytics and other analytics tools to analyze campaign performance.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to convey complex concepts to clients and team members.
- Detail-oriented mindset, with a focus on delivering high-quality work and meeting deadlines.
- Google Ads certifications are a plus.

Let's drive outstanding results together

**Job Types**: Full-time, Permanent

**Salary**: $20.00-$22.00 per hour

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday
- No weekends

Ability to commute/relocate:

- Kitchener, ON N2P 2N6: reliably commute or plan to relocate before starting work (required)

Work Location: In person



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