Marketing and Communications Coordinator

2 weeks ago


Ottawa, Canada The Dementia Society of Ottawa and Renfrew County Full time

**POSITION: Marketing and Communications Coordinator**

**STATUS: Fulltime (37.5 hours per week)**

**REPORTS TO: Director of Development and Education**

**About Us**

The Dementia Society is funded in part by the Ontario Ministry of Health to provide support to those impacted by dementia in Ottawa and Renfrew County. We also fundraise to offer at no cost, a wide range of educational, support and social-recreational programs for people living with dementia, their care partners and families.

**Come join our mission**

Reporting to the Director of Development and Education, and working collaboratively as a member of the Development and Education team, the Marketing and Communications Coordinator develops and executes strategies, plans and tactics to increase awareness of the Society, our brand, programs and services, and to raise funds to increase our financial sustainability.

**RESPONSIBILITIES**

**General**
- Maintain and execute an annual operational plan
- Develop and maintain campaign and tactical work-plans and marketing briefs to achieve strategic and tactical results
- Gather and report on metrics, analytics and results
- Execute on plans to disseminate messages and materials
- Action a multi-year communications and marketing plan
- Provide communications and marketing expertise to the organization (including Senior Leadership, Programs, Services, Volunteer, Education and Fund Development teams) to achieve organizational goals, working most closely with:

- Fund Development Coordinator as a contributor to related program and campaigns
- Planning and Performance Coordinator to create detailed work plans, track and report on marketing and communications progress and performance
- Work with/manage external contractors as required
- Participate in Board of Directors’ Fund Development and Communications subcommittee, as required
- Support the Director of Development and Education in strategic projects

**Brand & Reputation Management**
- Ensure marketing and communications content, tone and initiatives are consistent with organizational goals and values
- Safeguard the Dementia Society reputation and brand across all platforms
- Steward the Dementia Society brand, educate staff and partners about use, and ensure consistency across all platforms

**Content Creation**
- Develop and produce professional-quality bilingual (E/Fr) marketing and communications content and products for multiple media (i.e. copy, video, graphics) and formats (i.e. print, Web, Social, etc.)
- Serve as Dementia Society story developer and archivist creating powerful client testimonials; interacting with clients; obtaining and managing appropriate consents.
- Proofread, edit and coordinate translation of content
- Manage creation and distribution of communication products, manage inventory and distribution of materials to staff and partner network
- Ensure a well-organized content library is maintained and used

**Web Site Management**
- Oversee the enhancement and maintenance of The Dementia Society’s bilingual Website (DementiaHelp.ca) and ensure consistency with organizational values of excellence, courage, compassion and inclusion, including but not limited to:

- Building and maintaining web pages and links
- Creating and optimizing content, navigation, and user experience
- Search Engine Optimization (SEO) and maximize SEM budget
- Coordination and integration of Dementia Society-managed Websites including:

- Dementia613.ca
- ChamplainDementiaNetwork.ca
- Integration with 3rdparty sites such as Shopify, CanadaHelps, etc.
- Manage 3rdparty Web services support contract
- Manage 3rdparty analytics contract:

- Monitor and report on website performance (Google Analytics) and identify opportunities to enhance activity
- Manage and optimize Google Ad Grant

**Social Media** **Management**
- Manage an active and professional presence on Dementia Society social media accounts (Facebook, Instagram, Twitter, YouTube, LinkedIn)
- Maintain and develop social media calendar
- Monitor trends, track and analyze social media metrics and recommend actions to enhance performance
- Develop and produce regular organizational newsletters

**Media Relations**
- Foster proactive media relations - print/television/radio to nurture interest in Dementia Society news, maintain database of media contacts**.**

**Other duties as assigned**

**WORK ENVIRONMENT**

This position is a hybrid of in-office and work-from-home schedule. Hours are generally 8:30 a.m. until 4 p.m. including 30 minutes for lunch and the possibility of some work after hours as needed for time-sensitive initiatives.

**KNOWLEDGE, SKILLS AND EXPERIENCE**
- University, college education in communications, marketing public relations or a related field
- 2-5 years related experience
- Proven ability to develop and execute marketing and communication programs
- Understanding of a not-for-profit environment considered an asset
- Bilingualism required: Excellent oral and written com



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