Brand Protection Manager

6 months ago

Edmonton, Canada Champion Petfoods Full time

Champion Petfoods is expanding We are excited to announce we are looking for a Brand Protection Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion - with its **ORIJEN®** and **ACANA®** brands - is a key player in the global premium pet food industry across three major geographic regions. Our purpose, **_To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime_**, provides the foundation for our highest aspirations as a company.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

**Here’s the scoop - Summary**

The Brand Protection Manager is responsible for the oversight of Champion Petfoods’ Brands (Orijen and Acana) including brand risk mitigation, online brand representation, and pricing compliance. This position uses tools and resources to investigate unauthorized uses of the company's brands in the market or online. The Brand Protection Manager will collaborate with cross-functional teams across the company, customers, clients, outside consultants, outside counsel, and industry experts to educate, influence, and lead brand monitoring activities and provide expertise for enforcement decisions that will protect Champion Petfoods’ brands. This person thrives in a fast-paced environment, is resilient and self-motivated, and will inspire others with a passion for our Vision and Purpose: Champion Petfoods strives to be The Global Leader in Advancing Premium Foods for Pets, Earning Pet Lover Trust Every Day so Pets Thrive for a Lifetime.

This role is a hybrid role and will work partly from a home-based office and partly from Champion’s offices in either Boulder/Denver, CO or Edmonton, Alberta, Canada.

**What a typical day looks like**:

- Lead strategic brand protection initiative supporting the US business and driving company best practices.
- Manage relationships with agencies, industry associations, law enforcement and government regulators to proactively protect brand reputation in sales channels, enabling successful transformational executions.
- Manage online brand protection enforcement activities including online infringement review, tagging, tracking, and enforcement of Online Marketplaces.
- Develop a holistic approach to MAP strategy, processes, and execution - engaging key stakeholders - Legal, Sales, Brand - to ensure policy supports business objectives.
- Ensure MAP is administered unilaterally across the business, supporting with documentation and training, including the process for MAP holidays/promotions.
- Cross-functional work with the Sales, Marketing, and Analytic team to analyze market trends in pricing, promotion, and advertising.
- Ownership of vendors and supporting tools for MAP functional execution (scraping and capabilities).
- Assist in item traceability to ensure correct custody of product in transit.
- Consult cross-functional groups around best practices governance, including enforcement of standard operating procedures.
- Drive a performance-based approach by managing regular progress reporting and monitoring industry trends.
- Other duties, as assigned.

**What are we looking for?**
- Bachelor's Degree in Business, Marketing, Finance/Accounting, or related field required
- Anti-Counterfeiting and Brand Protection Certificate preferred.
- 5+ years’ experience managing a brand online (related to marketplace maintenance, MAP or other related knowledge).
- High attention to detail and problem-solving abilities, both quantitatively and strategic.
- Ability to utilize complex data sets and category insights to create insightful narratives.
- Excellent written and verbal communication skills and comfort around higher management.
- High financial acumen with understanding of P&L and various financial statements as a plus.
- Advanced knowledge in Microsoft Excel.
- Thrives in a fast-paced culture. Demonstrated ability to perform under tight deadlines.
- Exceptional interpersonal skills, collaborative approach to achieving success.
- Solution-oriented with the ability to manage abstract and/or concrete variables.
- Commitment to be a role model of Champion’s culture and core values of teamwork, responsibility, authenticity, innovation, and leadership.

**What can you expect from Champion?**
- **Safety**: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
- **Earnings**: Competitive salary that gives financial piece of mind, annual bonus incentive program, RRSP with company match.
- **Industry Competitive Benefits**: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
- **Continuing Education**: In house & online learning & development, as well as an education assistance program.
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