Brand Analyst

3 weeks ago


Edmonton, Canada GoodMorning.com Full time

As a Brand Management Analyst, your curiosity never ends. Are you passionate about branding and do you thrive in a fast-paced environment where creativity and strategic thinking are valued? In this role, you will be an integral part of our dynamic team, supporting the continuous development of brand strategies. Are you ready to join us? We have an exciting opportunity for you to join our team as a Brand Management Analyst.


Role Overview

The Brand Management Analyst plays a critical role in supporting the development, execution, and continuous refinement of brand strategies. This position requires a proactive, data-driven approach to identifying insights, managing workflows, and collaborating across teams to ensure our brand's success in a competitive market. Working closely with Brand Management Specialists, you will support key initiatives, analyze data, and contribute to our growth and market presence.


About Us

GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.


Benefits and Perks

  • Competitive compensation, vacation, profit share, and equity package
  • 100% employer-paid extended benefits - health and dental
  • Employee Assistance Program
  • 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)
  • Employee product discounts
  • Transportation Reimbursement


In this role, you will

  • Gather, interpret, and analyze consumer and market data to identify trends, support insights, and compile reports that inform brand strategies.
  • Conduct competitor research, analyze market trends, and assess competitive positioning to identify opportunities and inform strategic brand decisions.
  • Support new product development by researching market needs, analyzing data to guide positioning, contributing to new product briefs, and providing insights that enhance product differentiation.
  • Apply brand management best practices, templates, and standards to deliver consistent, high-quality work that aligns with company goals.
  • Coordinate and manage assigned tasks and projects, ensuring timely, accurate completion using the team’s task management system.
  • Collaborate cross-functionally with teams such as Advertising, Product Development, Creative, and Supply Chain to align on project goals and contribute to the successful launch of brand initiatives.
  • Proactively identify and address blockers within assigned tasks, maintaining progress and escalating issues as needed.
  • Ensure compliance with relevant laws, regulations, and company policies in all brand-related activities.
  • Participate in high-performance meetings by assisting with agenda preparation, documentation, and follow-up to support effective communication and alignment.
  • Identify opportunities for improvement and recommend actionable solutions to enhance brand strategies and project outcomes.


Our ideal candidate

  • Bachelor’s degree in business, marketing, communications, engineering, or a related field.
  • Foundational knowledge of brand management principles and data analysis techniques.
  • Strong organizational skills and the ability to prioritize and manage multiple assignments.
  • Effective communication and collaboration skills, with a solution-oriented approach to working within teams.
  • Analytical mindset, with the ability to gather, interpret, and report accurate data to support brand decisions.
  • Willingness to learn and adapt quickly to new tools, processes, and tasks in a dynamic environment.
  • A proactive approach to problem-solving, with attention to detail and a commitment to delivering high-quality work.


Skills to have

  • Basic understanding of brand management principles and core concepts.
  • Fundamental research skills to gather and interpret consumer and market data.
  • Effective communication skills to support collaboration across teams and departments.
  • Strong organizational abilities, with attention to detail for managing assigned tasks and maintaining quality in deliverables.
  • Proactive and adaptable mindset, open to learning new tools, processes, and technologies within brand management.
  • Analytical approach, with a willingness to identify insights from data and support strategic recommendations.
  • Ability to manage multiple tasks and timelines, ensuring on-time completion in a fast-paced environment.
  • Collaborative attitude, with a commitment to teamwork and contributing to cross-functional projects.


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