Manager, Brand Marketing
3 months ago
**About Us**:
We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.
Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units' market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.
The Destination Development & Marketing Group is focused on driving sustainable year-round visitation through programs and initiatives that positively impact Edmonton’s image and awareness in regional and international markets. More specifically on the destination development side, we help develop and showcase the amazing tourism experiences Edmonton has to offer visitors. We work closely with local businesses, ground operators, attractions, experience providers and festivals to help develop products and experiences that are authentic to Edmonton.
**About the Position**:
Reporting to the Senior Director of Marketing, the Manager, Brand Marketing leads the project management and production of creative assets across Explore Edmonton’s brands. They support ongoing brand strategies for Explore Edmonton (brand platform, brand architecture strategy, purpose and promise, values, and verbal identity (voice)), ensuring alignment with Explore Edmonton’s strategic goals and initiatives.
***This position oversees the creative elements of both internal and external facing branded documents and campaign collateral and is the go-to resource for brand enquiries and is responsible for ensuring compliance across all projects.
**Please note: This is a temporary position ending on or before December 22, 2025.**
- Act as the main point of contact for the Brand & Design team, facilitating collaboration, providing regular updates, and managing feedback and approvals on creative projects.
- Utilize resource management tool (Asana) to gain visibility into resource availability, identify bottlenecks, and optimize work allocation.
- Manage workloads and assign internal team members and external contractors on projects based on skill sets, availability, and project priorities, ensuring alignment with Explore Edmonton’s strategic goals and initiatives.
- Oversee the quality assurance process, ensuring that projects meet client requirements, adhere to brand guidelines, and achieve the desired creative objectives.
- Foster a collaborative environment, ensure effective communication, and bridge the gap between project stakeholders to keep projects running smoothly.
- Manage resources, prioritize tasks, and proactively identify and address potential bottlenecks to meet deadlines without compromising on quality.
- Monitor and enforce proper brand usage for the Explore Edmonton brand and all related sub-brands (K-Days, Farmfair International, Canadian Finals Rodeo, Rodeo Week, Edmonton Urban Farm, Edmonton Convention Centre, Edmonton EXPO Centre) to ensure each is consistent and guidelines are followed.
- Provide implementation strategies and support for ongoing brand initiatives
- Collaborate with the Graphic Designers to lead, monitor, and coach the Brand & Design team with direct responsibility for building Explore Edmonton's brands across all facets of the Global Marketing strategy.
- Work cross departmentally to develop and maintain strong working relationships with the broader visitor economy and Explore Edmonton Corporation teams.
- Provide operational support, direction and coaching as required.
- Budgets and contributes to the monthly forecasts.
- Approves, codes and processes invoices.
- Contributes to Global Marketing business planning and yearly benchmarking
- Post-secondary education in business (marketing), or communications, or design is required.
- Minimum of 5 years of experience in marketing or design, required.
- Minimum of 3-5 years Project Management required with the PMP certification preferred
- Excellent people and communication skills, both oral and written
- Creative, strategic, analytical and forward thinking
- Ability to multitask
- Solution driven
- Ask smart questions, take risks, and champion new ideas
- Experience in marketing & communications, project managemen
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