Marketing Manager with Strong Analytics Skills

4 days ago


Edmonton, Canada EaseCare Medical InstaCare Tech Full time

**About Us**:
We are a dynamic and rapidly growing startup specializing in mental health and technology. Our team is passionate about delivering exceptional services/products to our clients. We are seeking a highly skilled Marketing Manager with **strong analytical skills **to join our team and drive our marketing strategies to new heights.

**Key Responsibilities**:

- **Develop and Execute Marketing Strategies**: Design and implement comprehensive marketing plans to achieve business objectives, including brand awareness, lead generation, and customer retention.
- **Analyze Market Trends**: Conduct thorough market research to identify opportunities and trends. Use data to inform strategic decisions and optimize marketing efforts.
- **Campaign Management**: Plan, execute, and oversee various marketing campaigns across multiple channels, including digital, print, and social media. Ensure all campaigns are delivered on time and within budget.
- **Data Analysis and Reporting**: Utilize analytical tools to measure and report on the performance of marketing initiatives. Provide actionable insights and recommendations based on data analysis.
- **SEO and SEM**: Optimize website content and structure for search engines. Manage pay-per-click (PPC) advertising campaigns to drive traffic and conversions.
- **Content Strategy**: Develop and manage content marketing strategies, including blog posts, articles, whitepapers, and other marketing collateral.
- **Collaboration**: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and achieve business goals.
- **Budget Management**: Manage the marketing budget effectively, ensuring maximum ROI on all marketing activities.
- **Customer Insights**: Gather and analyze customer feedback and behavior to enhance the customer journey and improve overall satisfaction.

**Qualifications**:

- **Experience**: Minimum of 5+ years in marketing, with a proven track record of success in developing and executing marketing strategies.
- **Education**: Bachelor’s degree in Marketing, Business, or a related field. Master’s degree or additional certifications in marketing or analytics is a plus.
- **Analytical Skills**: Strong analytical and problem-solving skills with the ability to interpret complex data and generate actionable insights.
- **Technical Proficiency**: Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush), CRM software (e.g., Hubspot), and marketing automation platforms (e.g., HubSpot).
- **Communication Skills**: Excellent written and verbal communication skills. Ability to create compelling marketing content and deliver presentations.
- **Project Management**: Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
- **Creative Thinking**: Ability to think creatively and innovatively to develop unique marketing campaigns and strategies.
- **Team Player**: Collaborative mindset with the ability to work effectively in a team environment.

**How to Apply**:
If you are a results-driven marketing professional with strong analytical skills and a passion for innovation, we would love to hear from you. Please submit your resume and a cover letter detailing your experience and why you are a great fit for this role.

Pay: $32.59-$46.59 per hour

Expected hours: 40 per week

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 5 years (required)

Work Location: In person

Application deadline: 2024-06-28
Expected start date: 2024-06-14



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