Shopping Centre Marketing Manager

5 months ago

London, Canada Westdell Development Corp. Full time

Welcome to Westdell Development Corp., a Canadian retail, commercial, residential, development, and management company with a growing portfolio. The Company is supported by in-house asset and property management, financial, marketing, leasing, and development teams.

At White Oaks, we're on the lookout for an energetic Marketing Manager. In this pivotal role, you'll be responsible for developing marketing strategies and executing impactful campaigns for our regional shopping center. Your mission: to elevate our shopping centre's public image, boost foot traffic, and drive sales within our retail property. If you're an accomplished marketing professional looking for your next challenge, you've found it.

**Why Choose White Oaks**:
**Impactful Role**: As a Marketing Manager, you'll be at the helm of our marketing efforts, making a tangible difference in a landmark property.

**Strategic Leadership**: You'll have the opportunity to shape marketing strategies and work collaboratively with tenants, management, and investors.

**Innovation and Growth**: We value your expertise and encourage you to lead innovative initiatives that set us apart in the market.

**Key Responsibilities**:
Collaborate with tenants, management, and investors to develop a comprehensive local Marketing Plan, encompassing retailer, community, and special events, advertising, promotion, and digital media for the shopping center.

**Budgeting and Reforecasting**: Take charge of developing, recommending, monitoring, and reporting on the Marketing Budget, ensuring optimal allocation and resource utilization.

**Social Media/Digital Media**: Manage daily social media activities, maintain website content and craft long-term branding strategies for social media channels. Partner with retailers to create fresh media content.

**Guest Experience**: Optimize our guests’ experience by constantly monitoring centre amenities and advising on potential improvements.

**Gift Card Program**: Grow sales through increased individual, corporate and institutional sales. Manage and administer the program to ensure financial accountability.

**Market Intelligence**: Stay informed about regional and local economic and market trends, keeping a watchful eye on the competition and commercial retail developments.

**Customer Engagement**: Inspire customer loyalty through engaging communications and loyalty initiatives. Strategically grow customer database.

**Special Events & Exhibits**: Coordinate engaging exhibits and special events to increase foot traffic in the shopping center.

**Retailer & Community Relations**: Cultivate strong relationships with retailers, supporting their sales and promotions. Develop community partnerships to enhance and leverage Public Relations to position the center as a community leader.

**Minimum Requirements**:
**Education**: Bachelor's degree or diploma in a related field (e.g., marketing, public relations).

**Experience**: 5 years of relevant marketing experience.

**Skills**: Excellent computer skills, with Digital Graphic Design competency as a valuable asset.

Proven People Management skills and experience

**Core Competencies**:
Exceptional presentation skills.

Dynamic Creative instincts.

Strong influencing and negotiation capabilities.

Outstanding communication abilities.

Effective organizational skills.

**Additional Preferred Requirements**:
Experience in retail marketing.

Project Management experience is a plus.

Managerial experience.

If you're a seasoned or aspiring marketing professional ready to lead strategic marketing initiatives and make a substantial impact, we want to hear from you. Join us and be a driving force in shaping the future of White Oaks.

**Job Types**: Full-time, Permanent

**Salary**: From $65,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay

**Experience**:

- Marketing: 3 years (required)

Ability to Commute:

- London, ON N6E 1V4 (required)

Ability to Relocate:

- London, ON N6E 1V4: Relocate before starting work (required)

Work Location: In person

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