Digital Media Specialist

3 weeks ago

Edmonton, Canada Pure Canadian Gaming Corp. Full time

**Title**
**- **Digital Media Specialist

**Reports To - **Marketing Manager

**Location -** Corporate Office

**Scheduled hours-** Monday to Friday (standard office hours) **will also require some availability on evenings and weekends for events**

**Summary**

Pure Canadian Gaming is seeking an experienced and well-organized Digital Media Specialist to join our dynamic and growing corporate marketing team. Reporting to the Marketing Manager, they will have strong social media, communication, web design, photography/video editing, and content creation skills.

The Digital Marketing Specialist is responsible for managing a variety of digital mediums/channels to grow Pure Casino’s online audience, drive strong engagement, create brand awareness and customer trust, and to build brand awareness. In coordination with the Marketing Manager, the Digital Media Specialist is responsible for testing strategies, measuring analytics, and suggesting online campaign changes to determine what strategies will work best for Pure Casinos. They will utilize search engine optimization (SEO), creative content creation, targeted audience marketing, paid campaigns, and website analytics, among many other tools in multiple markets to build a strong online presence for all four Pure Casinos.

All duties are to be performed in accordance with department and property policies, practices and procedures.

**Job Duties**:

- Engage and grow the Pure Casinos digital following by posting daily, monitoring and replying to messages, comments, tagged content and branded hashtags on all social media platforms including but not limited to; Instagram, Facebook, TikTok and LinkedIn.
- Assist the Marketing Manager with various projects including in-house content creation, copywriting, and promotions.
- Strategize, generate, edit, publish and share engaging & creative content for Pure Casinos channels daily.
- Conduct photo/video shoots to develop content and cover special events and promotions.
- Prompt responses to comments, messages, and general inquiries on social media platforms, seeking guidance when necessary for sensitive issues.
- Ensuring consistency of messaging and branding across all websites and online platforms.
- Communicate regularly with followers and monitor online chatter and customer reviews / feedback.
- Updating and managing content for Pure Casinos websites.
- Creating and designing original and on-brand marketing / promotional materials for social media.
- Effectively promote Pure Casinos marketing initiatives via respective social media sites to increase engagement and follower count.
- Update and refine social media strategy to support overall communications strategy.
- Review and analyze website and social media platform analytics reports to improve the content plan and engagement.
- Work with relevant influencers or complementary brands to grow the company’s social following.
- Flexible work schedule to accommodate events outside of office hours.
- Support the Marketing team with other duties and projects as assigned.

**Requirements**:
**- Gaming Industry Experience Is Preferred**
- Post-secondary education in Marketing, Business, Event management, Computer Science or a related field experience is an asset. High school diploma or GED required.
- Minimum 1-2 years of experience in the digital media field.
- Strong presentation and oral/written communication skills.
- Must be able to demonstrate all aspects of hospitality, professionalism, prompt, and courteous service, with extreme attention to detail.
- Some travel to Calgary and Lethbridge is required - must have a valid driver’s license.
- Experience with photography and videography. All computer, photography, and video hardware and required software licenses are provided.
- Ability to lift 15Ibs of related supplies and equipment.
- This role is dependent on a successful criminal background check.
- Excellent interpersonal skills with an energetic and upbeat personality.
- Knowledge of marketing analytical tools such as Google Analytics is preferred.
- Must be flexible and willing to workdays, evenings, and weekends as per business needs.

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