Paid Media Specialist

3 weeks ago

Edmonton, Canada MacEwan University Full time

**About Us**

MacEwan University is where caring faculty help people connect their passions to their future paths. Located in the heart of Edmonton's diverse and dynamic downtown community, and on the traditional lands of Treaty 6 First Nations and homelands of the Métis people, MacEwan is known for exceptional undergraduate learning. With its dedication to teaching excellence, informed by scholarly research, innovation, and creative activity, MacEwan provides an exceptional collaborative and supportive learning environment with a commitment to human rights, environmental sustainability, and opportunities for community engagement. We are committed to creating an equitable, diverse, inclusive, and welcoming community for all peoples, cultures, and identities.

Our comprehensive undergraduate university offers 59 programs to more than 18,000 full
- and part-time students in business, communications, community and human services, design, fine and performing arts, health, humanities, natural science, nursing, public safety, and social science. Through a wide array of experiential learning opportunities, and strategic relationships in the community, we partner with others to produce graduates of stature. Along with a robust grounding in their chosen disciplines, MacEwan students are given durable life skills that prepare them to take on the world.

**Opportunity**

MacEwan University is seeking to fill a full-time continuing opportunity as a Paid Media Specialist with the Office of Communications and Marketing. In this role, you will develop and implement professional, engaging, and impactful messages through a variety of media. Reporting to the Integrated Marketing Manager, the Paid Media Specialist is an integral role in the Office of Communications and Marketing (OCM), using data and objectives to help strategize how to reach key audiences most effectively across a myriad of both traditional and digital paid media channels. You will use your marketing expertise to develop paid media plans for the institution and OCM's internal clients, purchase advertising, execute and optimize digital advertising campaigns, and measure, analyze, and report on campaign results.

**Primary duties and responsibilities include**:

- Working closely with other members of OCM to identify and clearly articulate the promotional needs of key audiences for the institution, including prospective students, current students, alumni, and donors.
- Making recommendations on paid media spend, buys, and platforms, and developing paid media plans for institutional and client campaigns.
- Buying media and negotiating with representatives for optimal placements and rates.
- Building and maintaining relationships with external advertising representatives.
- Conducting keyword, placement, market and media research and remaining current on trends in traditional and digital media and the overall media landscape to ensure efforts are optimized.
- Building, launching, optimizing, monitoring, and maintaining digital advertising campaigns through multiple platforms including, but not limited to, Meta, Google Ads, and Spotify.
- Working closely with OCM and Web Services to support search engine optimization (SEO), keyword planning, integrations, and pixel/tag/tracking requirements for campaigns.
- Building, maintaining, and tracking UTM tags and QR codes for digital campaigns to evaluate ad performance.
- Using tools such as Meta Ads Manager, Google Ads, Google Analytics, and Looker Studio to extract and compile in-house campaign data.
- Preparing client-ready campaign reports and analysis to illustrate key performance indicators (KPIs), targets and results with clients.
- Working with management and other team members in OCM to develop templates and methodology for team and client-facing campaign reports and dashboards.
- Trafficking ads and capturing tear sheets (digital or physical).
- Maintaining up-to-date information on advertising channels, representatives, rates, and opportunities.
- Facilitating the process for approval and payment of media contracts and invoices.
- Monitoring and tracking actual ad spend.

**Skills**
- Excellent understanding of marketing data, analytics, and key performance indicators (KPIs).
- Proficiency with Google Analytics, Google Ads, and Meta Ads Manager.
- Excellent communication skills: verbal, writing, editing, proofreading, and copywriting skills.
- Excellent interpersonal skills, with the ability to work independently, as part of a team, and collaboratively with clients.
- Creativity, critical thinking, problem-solving, analytical, and decision-making skills, with keen attention to detail.
- Confidence in developing and maintaining strong, professional relationships with stakeholders.
- Proficiency with Microsoft Excel, Word, and PowerPoint.
- Awareness of current events and trends relating to a target audience’s interests, as well as the media landscape.
- A strong understanding of graphic design, advertising,

  • Digital Media Specialist

    4 days ago

    Edmonton, Canada Pure Canadian Gaming Corp. Full time

    **Title** **- **Digital Media Specialist **Reports To - **Marketing Manager **Location -** Corporate Office **Scheduled hours-** Monday to Friday (standard office hours) **will also require some availability on evenings and weekends for events** **Summary** Pure Canadian Gaming is seeking an experienced and well-organized Digital Media Specialist to...

  • Social Media Specialist

    2 weeks ago

    Edmonton, Canada Coventry Homes Full time

    Social Media Marketing Specialist Position Coventry Homes is one of Edmonton’s premier home builders, specializing in new, flexible, and custom single and multi-family home construction in the greater Edmonton area. We strive to provide our customers with the best quality products and exceptional customer service. We are now looking for a dynamic and...

  • Social Media Specialist

    4 weeks ago

    Edmonton, Canada BubbleUP Marketing Full time

    Social Media Specialist Job Description (Content Chameleon) - Resume including your most used social media profiles or brands that you have recently worked with (with a link to their profiles / platforms) - A sample of photography, or video work (could also be on your social media profile) - Creative writing piece that you have written (can be short form,...

  • Media Marketing Consultant

    2 months ago

    Edmonton, Canada Harvard Media Full time

    **About us** Harvard Media is a media, entertainment, experiences, and digital solutions company focused on large & mid-sized markets across western Canada. Our local media assets include 13 radio stations and more than 20 local websites in western Canadian markets, including iconic brands such as X92.9, CKRM, The Wolf, Play, Cruz, and GX94, and streaming...

  • Social Media Engagement Specialist

    3 weeks ago

    Edmonton, Canada Explore Edmonton Corporation Full time

    **About Us**: We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy. Working...

  • Social Media Engagement Specialist

    5 days ago

    Edmonton, Alberta, Canada Explore Edmonton Corporation Full time

    About Us:We are Edmonton's Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton's award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton's story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.Working together in a...

  • Social Media Specialist

    2 weeks ago

    Edmonton, Canada TACADA Full time

    **About Us**: Tacada is a family real-estate powerhouse and the parent company of many of the leading homebuilders, land developers, and property management companies in the country including Daytona Homes, City Homes, Accent Infills & Carriage Signature Homes. We provide exceptional service and support to our groups through consistency in our corporate...

  • Social Media Specialist

    5 days ago

    Edmonton, Alberta, Canada TACADA Full time

    About Us:Tacada is a family real-estate powerhouse and the parent company of many of the leading homebuilders, land developers, and property management companies in the country including Daytona Homes, City Homes, Accent Infills & Carriage Signature Homes.We provide exceptional service and support to our groups through consistency in our corporate practices,...

  • Social Media and Web Specialist

    2 months ago

    Edmonton, Canada Kuby Renewable Energy Ltd Full time

    **Job Title**: _Social Media and Web Specialist_ **Company**: _Kuby Renewable Energy Ltd._ **Location**: _Edmonton, Alberta_ Kuby Renewable Energy is a leading Renewable Energy company in Western Canada based in Edmonton, Alberta, with additional offices in Calgary and Kamloops, BC. We are committed to advancing Canada's energy industry and economy while...

  • Social Media and Web Specialist

    3 weeks ago

    Edmonton, Canada Kuby Renewable Energy Ltd Full time

    **Job Title**: _Social Media and Web Specialist_ **Company**: _Kuby Renewable Energy Ltd._ **Location**: _Edmonton, Alberta_ Kuby Renewable Energy is a leading Renewable Energy company in Western Canada based in Edmonton, Alberta, with additional offices in Calgary and Kamloops, BC. We are committed to advancing Canada's energy industry and economy while...

  • Communications and Social Media Specialist

    2 weeks ago

    Edmonton, Canada Alzheimer Society of AB & NWT Full time

    **Job title** _Communications and Social Media Specialist_ **Reports to** _Marketing and Communications Manager_ **Location ** _Edmonton, Alberta_ **Details ** _Permanent, Full-time, Hybrid_ **Closing Date ** _End of day Sunday, September 10, 2023_ **Who We Are** The Alzheimer Society of Alberta and Northwest Territories (AS ABNT) is a not-for-profit...

  • Social Media Manager

    2 months ago

    Edmonton, Canada Inbound Squad Full time

    Inbound Squad is a marketing agency in Edmonton, Alberta, specializing in digital and inbound marketing services in the dental and healthcare industry. We are looking for a dynamic and creative Social Media Specialist to join our team! As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance...

  • Social Media Coordinator

    5 days ago

    Edmonton, Alberta, Canada Finning International Inc. Full time

    Company:Finning International Inc.Number of Openings:1Worker Type:Service ProviderPosition Overview:Build and power a better world by connecting the largest Cat dealer to audiences around the globe as part of the Finning Canada Marketing team (as an Independent Contractor). Engage audiences across a wide mix of cutting-edge products, services and...

  • Social Media Specialist

    2 weeks ago

    Edmonton, Canada Sugarlash PRO Full time

    Do you have a love for Lashes & Beauty? If so, we have the perfect job to offer to embrace this passion. This is a rare employment opportunity to work for a growing beauty and cosmetics company, headquartered in Edmonton, Alberta This is a remote/hybrid role best suited for someone based in Edmonton or Calgary and will require attending photoshoots and...

  • Communications & Media Specialist

    3 weeks ago

    Edmonton, Canada Homeward Trust Edmonton Full time

    **About Homeward Trust Edmonton** Homeward Trust Edmonton (HTE) is a non-profit organization leading community efforts to end homelessness in Edmonton by reaching ‘Functional Zero’, making homelessness rare, brief, and non-recurring. Working with sector agencies, government services, stakeholders, and all orders of government, Homeward Trust coordinates...

  • Social Media Coordinator

    2 weeks ago

    Edmonton, Canada Finning International Inc. Full time

    Company: Finning International Inc. Number of Openings: 1 Worker Type: Service Provider Position Overview: Build and power a better world by connecting the largest Cat® dealer to audiences around the globe as part of the Finning Canada Marketing team (as an Independent Contractor). Engage audiences across a wide mix of cutting-edge products, services and...

  • Social Media Marketing Specialist

    2 weeks ago

    Edmonton, Canada Blind Magic Window Coverings Full time

    **About us** - Marketing Specialist - Blind Magic Window Coverings Locally owned & operated in Edmonton, Blind Magic Window Coverings was created in 1992 with a simple vision: to provide homeowners, builders, & contractors with the absolute best products, fair pricing, and skilled installations. Blind Magic Window Coverings has an exciting opportunity for...

  • Social Media Specialist Administrative Position:

    4 days ago

    Edmonton, Canada The King's University (CA) Full time

    The King's University offers an exceptional liberal arts education from a Christian perspective. Located in Edmonton, Alberta, King's serves students from across Canada and around the world. Join a dedicated team who have a desire and common mission to see students grow in a dynamic and nurturing Christian environment. People who love working and succeed at...

  • Social Media Marketing Specialist

    2 weeks ago

    Edmonton, Canada Coventry Homes Full time

    Coventry Homes is one of Edmonton’s premier home builders, specializing in new, flexible, and custom single and multi-family home construction in the greater Edmonton area. We strive to provide our customers with the best quality products and exceptional customer service. We are now looking for a dynamic and creative Social Media Strategist with graphic...

  • Social Media Team Manager

    3 weeks ago

    Edmonton, Canada zag Creative Group Inc Full time

    **Social Media Team Manager** Ideas with Intention zag (that’s right, no capital) is a full-service, marketing and advertising agency that is hell-bent on getting to know brands inside and out. We ensure we capture the perfect blend of creativity, strategy, and management to catapult brands in the right direction with ease. With us, there is always room...