Applewood Auto Group
1 month ago
**Job Posting: Google and Meta Ads Specialist**
Applewood Auto Group, a prominent player in B.C.'s automotive industry with 11 dealership locations across Greater Vancouver and Vancouver Island, is seeking a talented **Google and Meta Ads Specialist **to join our marketing team in Langley, British Columbia[1].
**Position Overview**
We are looking for a skilled and motivated **Google and Meta Ads Specialist** to develop and manage our digital advertising campaigns. This role will report directly to the Director of Marketing and will be crucial in driving online traffic, generating leads, and increasing sales for our diverse range of automotive brands, including Nissan, KIA, Ford, INFINITI, GM, and Mitsubishi.
**Key Responsibilities**
- Design, implement, and optimize Google Ads and Meta (Facebook and Instagram) advertising campaigns
- Analyze campaign performance and provide regular reports to the Director of Marketing
- Collaborate with the marketing team to align digital advertising strategies with overall marketing objectives
- Manage advertising budgets and ensure optimal ROI for all campaigns
- Stay up-to-date with the latest trends and best practices in digital advertising, particularly in the automotive industry
- Develop compelling ad copy and creative assets in collaboration with the design team
- Implement conversion tracking and analyze user behavior to improve campaign performance
- Conduct keyword research and competitor analysis to inform advertising strategies
**Qualifications**
- Bachelor's degree in Marketing, Digital Media, or a related field
- Proven experience managing Google Ads and Meta advertising campaigns, preferably in the automotive industry
- Google Ads and Facebook Blueprint certifications preferred
- Strong analytical skills and proficiency in data analysis tools
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team in a fast-paced environment
- Knowledge of SEO principles and their relation to paid search advertising
- Familiarity with web analytics tools such as Google Analytics
**Compensation**
**What We Offer**
- Competitive salary commensurate with experience
- Opportunity to work with a diverse portfolio of automotive brands
- Professional development and growth opportunities within a rapidly expanding company
- Collaborative and innovative work environment
- Comprehensive benefits package
At Applewood Auto Group, we are committed to providing unparalleled customer service and fostering long-term relationships built on trust and satisfaction. If you are passionate about digital advertising and the automotive industry, we invite you to join our team and contribute to our continued success.
Applewood Auto Group is an equal opportunity employer and values diversity in our workforce.
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