Manager - Sales & Partnership Development

4 weeks ago

Edmonton, Canada CKUA Radio Foundation Full time

We are an inclusive, creative, hardworking group on a musical mission to enrich lives and support the arts. As a member of the CKUA team, you’ll enjoy a music-centric, arts-focused office culture and a professional, eclectic mix of colleagues. CKUA also offers bright, modern workspaces from the beautifully restored Alberta Hotel in Edmonton and Calgary Foundation CKUA Studio at Studio Bell (when we are not working remotely)._

Our team currently seeks a

**Manager - Sales & Partnership Development**

Working in an ever‐evolving arts and culture environment and media landscape, you will develop, plan, and implement sales and sponsorship strategies for CKUA’s programs, channels, events, and fundraising initiatives. Generate unique sales plans, create engaging promotions and proposals, develop pricing strategies, and motivate your team to meet or exceed sales and sponsorship goals. The Manager, Sales and Partnership Development represents the CKUA brand and drives strategies to grow revenue by seeing the market, competitors, and industry trends. You will bring strong interpersonal, compassionate leadership, and communication skills and an in-depth knowledge and understanding of sales and sponsorship.

**Your key areas of responsibilities will include**:
Sales and Partnership Development
- Developing, planning and driving media sales and sponsorship strategies. Establish key performance indicators, benchmarks/metrics and analyze data to achieve year-over-year growth in revenue.
- Managing all sales and sponsorship communications and establishing strong partner networks (corporate, small to medium business, arts and culture, and beyond)
- Driving new business, managing and growing an account portfolio and strengthening client relationships by making regular visits, understanding their needs, and influencing sales opportunities.
- Create and maintain meaningful connections within the community
- Actively promoting sales and sponsorship opportunities to support CKUA’s programs and properties
- Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their goals.
- Researching and developing sponsorship opportunities and plans, understanding consumer requirements, showing market trends, and evaluating current practice and suggesting improvements to achieve CKUA’s sales and sponsorship goals
- Gathering, investigating, and summarizing sales data and trends to draft reports.
- Implementing sales plans and advertising.

Merchandise and Online Store
- Developing, planning and driving merchandise sales strategy. Establish key performance indicators, benchmarks/metrics, tracking and analyze data to achieve year-over-year growth in merchandise sales.
- Working collaboratively with the Directors of Community Relations and IT/Broadcasting, research, develop, plan and develop online store.
- Working collaboratively with the Marketing & Partnership Manager develop, plan and implement promotional strategies to support the achievement of sales targets for merchandise.

Media Partnership
- Working collaboratively with Directors of Community Relations and Content, developing, planning and driving media partnership strategies that support CKUA’s strategic goals for audience development and growth.

Staff Supervision & Collaboration
- 2 FTE Direct Reports: Senior Development Officers - Sales and Sponsorship
- Reporting to the Director Community Relations, the Sales and Sponsorship Manager is a member of Community Relations Management Team working closely with Director and Managers of Communications and Marketing, Development and Events and Volunteers and staff. Other internal collaborative working relationships include CKUA Leadership Team, Content & Production Services, IT/Engineering and Finance/Administration and Announcers Team.

**You will have proven the ability to**:

- Embody CKUA’s organizational values: Community | Diversity | Inclusion | Creativity | Curiosity | Authenticity
- Lead with compassion and empower your teams while coaching and supporting.
- Create and execute strategies that support the goals of the organization and maximizes the skills and talents of the teams they are working with.
- Be a collaborative team player who can build consensus across the organization and navigate many relationships and stakeholder groups.
- Be a creative storyteller who can bring the CKUA brand to life and translate CKUA’s brand voice into multi-channel assets that achieve specific marketing goals. This includes elevating the brand experience to develop new audiences and cultivate and convert CKUA audiences into donors.
- Demonstrate a high degree of respect and sensitivity for teammates, community members and stakeholders.
- Present an awareness of our communications’ impact on diverse audiences, which is reflected in your thoughtful messaging and interactions with various individuals as a representative of CKUA.

**You will have**:

- Possess a degree in

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