Product Marketing Manager

5 months ago

Kanata, Canada Sectigo, Inc. Full time

**Who We Are**:
At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

**“When people think Online trust management, they think Sectigo because we offer our customers **unparalleled** peace of mind.”**

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - **S**upport, **E**xcellence, **C**ollaboration, **T**eamwork, **I**ntegrity, **G**rowth and **O**penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

**What We Are Looking For**:
As a Product Marketing Manager at Sectigo, you will play a critical role in driving go-to-market strategies for Sectigo’s product portfolio. We have a tremendous opportunity to lead in the website security space with our SiteLock solution. One of the key opportunities is to enable our worldwide sales teams and partner reseller channels with the right value proposition, content, and tools to drive successful sales and adoption of SiteLock. This role is essential to developing the strategy to meet our revenue and business goals.

The Product Marketing Manager role represents a highly visible opportunity to influence and contribute to the SiteLock business at all levels. We are looking for a marketer who enjoys being at the forefront of showcasing high-impact narratives that will educate and energize our customers, partners, and sellers. You will collaborate closely with other Product Marketing Managers, PR, digital marketing, and other key partner teams. This role will focus on defining the best practices for cybersecurity adoption at the organizational level and the sales enablement strategy across the lenses of positioning & messaging, marketing tactics, Go-To-Market (GTM) investments, and approaches in different segments & channels on a regular basis.

**What You’ll Be Doing**:

- Lead go-to-market strategies for the Sitelock suite, including positioning, product-market fit analysis, pricing, buyer persona analysis, and sales enablement in partnership with Marketing.
- Lead the company-wide development of the clear, compelling articulation of value propositions, USPs and overall benefits informed by customer research and competitive analysis.
- Distill actionable insights for the channel, contributing to deliverables such as seller trainings, enablement content, objection handling, synthesis of key announcements and product releases
- Manage the product launch cycle, partnering closely with Product, Demand Generation and Content Marketing to bring new features to market, as well as develop a methodology for segmenting different types of releases.
- Together with Product team, lead our pricing and packaging strategy to help drive adoption of new product capabilities and support new customer segments.
- Serve as a company expert on the competitive landscape, developing competitive overviews and battlecards to keep Product/Sales teams informed about changes and unique selling points; surface new features that enable Sitelock to stay ahead of the competition.
- Create, maintain, and educate the sales team and our partner ecosystem via key assets, such as pitch decks, demo scripts, proposal templates, and other product content. Continuously update to address objections, market shifts, etc.
- Develop internal enablement materials that help Sales articulate Sitelock’s value proposition to appropriate targets, including playbooks with ideal customer profile and buyer persona guides.
- Track, analyze, and report on the progress against Product Marketing program goals and ROI, with accountability for attaining goals relating to new customer acquisition, product adoption and revenue.
- Conduct customer and competitive research; share findings and use insights to inform product marketing strategy.
- Attend networking events, seminars and conferences, as required to maintain personal professional development and to build networking and new business contacts.
- Other duties as assigned and related to the nature of this role and company initiatives.

This position will not have any direct reports and will report to our Director, Product Marketing.

**Requirements**:
**Education**:

- Bachelor’s degree in marketing, communications, or a related field with equivalent work experience is preferred.

**Experience**:

- A minimum of 3+ years of experience in product marketing or related roles.
- Experience in the cybersecurity industry is strongly preferred but not required.

Talents and Desired

  • Product Marketing Manager

    2 months ago

    Kanata, Canada Martello Technologies Full time

    We are seeking an innovative and results-driven Product Marketing Manager to join our marketing team. This role is pivotal in driving the marketing of Martello products through MSP and VAR channels, recruiting new channel partners to expand our market reach, and winning new enterprise customers. **This role is based in Ottawa, Ontario and you must be able...

  • Product Marketing Manager

    5 months ago

    Kanata, Canada Pleora Technologies Full time

    **Come work for us** **Summary** **What you do** - Own the go-to-market process for our connectivity and manufacturing solutions, including planning and executing successful product launches with cross-functional coordination across Product Management, Marketing, Sales, Applications Engineering, and channel partners to maximize internal knowledge and...

  • Product Marketing Manager

    5 months ago

    Kanata, Canada Solink Full time

    **Product Marketing Manager** A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company. **_ A little bit...

  • Product Marketing Manager

    5 months ago

    Kanata, Canada GaN Systems Full time

    **About GaN Systems** GaN Systems is a global leader in GaN power semiconductors with a broad portfolio of transistors that addresses the needs of today’s most demanding industries including data center servers, renewable energy systems, automotive, industrial motors and consumer electronics. **Responsibilities**: - Develop effective marketing...

  • Senior Product Marketing Manager II

    2 months ago

    Kanata, Canada Emburse Full time

    Product Marketing Managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of the company products to customers and prospects. They handle market research on current trending products, establish timescales for upcoming products, influe

  • Outside Sales Representative

    5 months ago

    Kanata, Canada Puulse Marketing Full time

    **THIS IS NOT A REMOTE POSITION. YOU MUST BE LOCATED IN CANADA.** **What You Will Get** - Ongoing training to master your skills in marketing and customer service to drive sales - In-the-trenches leadership development training - Opportunities for rapid career advancement, with a clear plan to get there - Hourly pay of $20 per hour + a generous commission...

  • Product Manager

    5 months ago

    Kanata, Canada Intouch Insight Full time

    Intouch Insight is seeking a Product Manager to join our team and be responsible for the health and growth for some of our products. The Product Management team oversees Intouch’s strategic product objectives by developing and delivering solutions that delight and inspire our customers. You will be expected to be a “holistic product manager”. This...

  • Product Lifecycle Manager

    5 months ago

    Kanata, Canada Pleora Technologies Full time

    **Come work for us** **Summary** As the Product Lifecycle Manager, you will play a critical role in guiding the success of products from inception to end-of-life, ensuring they meet customer needs, achieve business goals, and maintain a competitive edge in the market. This role works in close collaboration with Product Managers, Sales, and R&D for...

  • Product Manager

    1 week ago

    Kanata, Ontario, Ottawa region, Canada POMEGRAN INC. Full time

    Job Title: Product Manager Location: Kanata, Ontario (On site - with occasional travel) About Us: PomeGran is a fast-growing telecommunications company, focused on delivering high-speed internet services to underserved communities. Our mission is to enhance connectivity and foster digital inclusion through strategic product offerings tailored to rural and...

  • Sales Account Associate

    5 months ago

    Kanata, Canada Summit Marketing Solutions Full time

    Our team members have a wide range of knowledge, and whether you are an entry-level or senior member, you will work hand in hand with our clients to learn how their processes, products, and services work. Sales Account Associates will have access to entry-level training that includes strategies for generating awareness, completing sales processes, and...

  • Sales & Marketing Manager

    6 months ago

    Kanata, Canada HRG Canada TRS LP. Full time

    **Position Summary**: Function as the key revenue generator through partnering with the Community Executive Director, V.P. of Sales & Marketing and Sales & Marketing Director to maintain and/or improve upon the occupancy level and revenue production of the community. Generate leads by developing and maintaining internal and external relationships with...

  • Marketing Director

    5 months ago

    Kanata, Canada Celebright Full time

    **About Celebright** Ottawa based Celebright is a pioneer in the permanent holiday lighting industry, with strong core values and on a mission to bring joy through light. We have an established network of like-minded dealers and are currently on an exponential growth curve expanding throughout North America. We’re a tight knit group of nice people, with a...

  • Associate Product Manager

    5 months ago

    Kanata, Canada Solink Full time

    **Associate Product Manager** A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company. **_ A bit about the...

  • Vice President, Product Management

    5 months ago

    Kanata, Canada Martello Technologies Full time

    Martello Technologies is headquartered in Ottawa, Canada with employees in Canada, Europe, and the United States. We provide Microsoft digital experience monitoring (DEM) solutions that monitor the performance of cloud collaboration and productivity tools to give enterprises insight into the user experience. Our products include unified communications (UC)...

  • Marketing and Communications Manager

    2 months ago

    Kanata, Canada KRP Properties Full time

    Marketing and Communications Manager The Marketing and Communications Manager will report to the Vice President, Leasing and Marketing and will be responsible for the development and execution of the strategic marketing and communications plan for a commercial real estate portfolio of over 3 million square feet. This includes development and management of...

  • Marketing and Communications Manager

    2 months ago

    Kanata, Canada KRP Properties Full time

    **Marketing and Communications Manager** The Marketing and Communications Manager will report to the Vice President, Leasing and Marketing and will be responsible for the development and execution of the strategic marketing and communications plan for a commercial real estate portfolio of over 3 million square feet. This includes development and management...

  • Principal Product Manager

    6 months ago

    Kanata, Canada Warner Bros. Discovery Full time

    **_Every great story has a new beginning, and yours starts here._** **_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of...

  • Director, Product Management

    5 months ago

    Kanata, Canada Wind River Full time

    **Location - Canada, Home Office** **CANDIDATES MUST HAVE CANADIAN OR US CITIZENSHIP** **ABOUT WIND RIVER** Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security,...

  • Store Manager

    5 months ago

    Kanata, Canada Store Manager Garage Clothing 72 Scarborough Town Centre Full time

    STORE MANAGER_ - We are a global fashion digital retailer with the Garage and Dynamite brands at the heart of our success. With over to 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion retail since 1975._ - Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire...

  • Technical Product Manager

    5 months ago

    Kanata, Canada Solink Full time

    **Technical Product Manager** A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company. **_ A bit about the...