Product Marketing Manager

6 months ago

Kanata, Canada Sectigo, Inc. Full time

**Who We Are**:
At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

**“When people think Online trust management, they think Sectigo because we offer our customers **unparalleled** peace of mind.”**

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - **S**upport, **E**xcellence, **C**ollaboration, **T**eamwork, **I**ntegrity, **G**rowth and **O**penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

**What We Are Looking For**:
As a Product Marketing Manager at Sectigo, you will play a critical role in driving go-to-market strategies for Sectigo’s product portfolio. We have a tremendous opportunity to lead in the website security space with our SiteLock solution. One of the key opportunities is to enable our worldwide sales teams and partner reseller channels with the right value proposition, content, and tools to drive successful sales and adoption of SiteLock. This role is essential to developing the strategy to meet our revenue and business goals.

The Product Marketing Manager role represents a highly visible opportunity to influence and contribute to the SiteLock business at all levels. We are looking for a marketer who enjoys being at the forefront of showcasing high-impact narratives that will educate and energize our customers, partners, and sellers. You will collaborate closely with other Product Marketing Managers, PR, digital marketing, and other key partner teams. This role will focus on defining the best practices for cybersecurity adoption at the organizational level and the sales enablement strategy across the lenses of positioning & messaging, marketing tactics, Go-To-Market (GTM) investments, and approaches in different segments & channels on a regular basis.

**What You’ll Be Doing**:

- Lead go-to-market strategies for the Sitelock suite, including positioning, product-market fit analysis, pricing, buyer persona analysis, and sales enablement in partnership with Marketing.
- Lead the company-wide development of the clear, compelling articulation of value propositions, USPs and overall benefits informed by customer research and competitive analysis.
- Distill actionable insights for the channel, contributing to deliverables such as seller trainings, enablement content, objection handling, synthesis of key announcements and product releases
- Manage the product launch cycle, partnering closely with Product, Demand Generation and Content Marketing to bring new features to market, as well as develop a methodology for segmenting different types of releases.
- Together with Product team, lead our pricing and packaging strategy to help drive adoption of new product capabilities and support new customer segments.
- Serve as a company expert on the competitive landscape, developing competitive overviews and battlecards to keep Product/Sales teams informed about changes and unique selling points; surface new features that enable Sitelock to stay ahead of the competition.
- Create, maintain, and educate the sales team and our partner ecosystem via key assets, such as pitch decks, demo scripts, proposal templates, and other product content. Continuously update to address objections, market shifts, etc.
- Develop internal enablement materials that help Sales articulate Sitelock’s value proposition to appropriate targets, including playbooks with ideal customer profile and buyer persona guides.
- Track, analyze, and report on the progress against Product Marketing program goals and ROI, with accountability for attaining goals relating to new customer acquisition, product adoption and revenue.
- Conduct customer and competitive research; share findings and use insights to inform product marketing strategy.
- Attend networking events, seminars and conferences, as required to maintain personal professional development and to build networking and new business contacts.
- Other duties as assigned and related to the nature of this role and company initiatives.

This position will not have any direct reports and will report to our Director, Product Marketing.

**Requirements**:
**Education**:

- Bachelor’s degree in marketing, communications, or a related field with equivalent work experience is preferred.

**Experience**:

- A minimum of 3+ years of experience in product marketing or related roles.
- Experience in the cybersecurity industry is strongly preferred but not required.

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