Sales & Marketing Manager

7 months ago

Kanata, Canada HRG Canada TRS LP. Full time

**Position Summary**:
Function as the key revenue generator through partnering with the Community Executive Director, V.P. of Sales & Marketing and Sales & Marketing Director to maintain and/or improve upon the occupancy level and revenue production of the community. Generate leads by developing and maintaining internal and external relationships with residents, families, professional referral sources, community connections and internal team members.

**Qualifications**:

- Demonstrate ability to communicate effectively in English, both verbally and in writing.
- Maintain CPR and first aid certification.
- Maintain any certifications as required by state or provincial regulations.
- Excellent interpersonal, writing and communications skills.
- Excellent organizational skills and attention to detail.
- Comfortable developing new community relationships through face to face contact.
- Adaptable to fast paced work environment with repetitive and monotonous projects.
- Creative, innovative and willing to contribute ideas and professional opinion.
- Strong work ethic with a high level of integrity both in and out of work environment
- Professional level of organization.
- Preferred knowledge in PowerPoint, Word, Excel, Photoshop, InDesign, and Adobe Acrobat.
- A positive attitude and ability to work in both a team and rapidly changing environment.
- Able to drive to and be on location for events and functions with the strong probability of standing for a length of time.

**Essential Duties & Responsibilities**:

- Maintain resident, employee, and community information in strict confidence (with community management or other employees as necessary).
- Submit all required documents to Home Office in a timely manner.
- Partner with Executive Director, V.P. of Sales & Marketing and Sales & Marketing Director in developing and executing sales planning and strategies to maintain and/or improve occupancy levels.
- Develop and execute a closing strategy through needs assessment and education on community services, assisting prospective residents, their family members, and/or advisors in the decision-making process.
- Adhere to a prompt response benchmarks and provide appropriate information for every sales and marketing inquiry.
- Maintain a working knowledge of the lead management system, sales processes and forms for external and internal sales to perform job duties, track information, compile data and achieve desired community occupancy goals.
- Develop and maintain a working relationship with senior organizations, hospital discharge planners, skilled nursing facilities, retirement communities, churches and other local community contacts that will help facility a stronger lead base.
- Develop and maintain referral relationships with residents, families and professional referral sources on a weekly basis
- Grow the referral base by planning, coordinating and implementing quarterly prospect and/or referral source activities and events.
- Assist the Leadership Team with managing the marketing budget and evaluating the successful implementation of marketing funds.
- Ensure the accuracy of all community specific sales and marketing material.
- Assist with the proofing and distribution of ad material to all community advertising partners.
- Manage all current Brightwater branded promotional items along with making suggestions for other new and creative products to promote Brightwater to the general public, residents, families and team members.
- Supporting the Community Leadership Team in all aspects of their work which includes but is not limited to the creating of reports, preparing material for meetings, and scheduling of meetings and events.
- Partner with the Community Engagement Manager in managing all community specific website and social media information including but not limited to available suites and community information.
- Organize, manage and execute all move-in processes.

**Other Job Duties & Responsibilities**:

- Adhere to all community policies and procedures.
- Adhere to dress/appearance code. (Changes in attire may be permitted for special circumstances as directed by your supervisor).
- Perform all assigned work for the agreed-upon wage, accepting no additional payment or gifts from residents, vendors, or others.
- Promote resident advocacy and demonstrate excellent customer service skills.
- Serve as a role model for other employees by displaying a responsible, cooperative, respectful, and positive attitude.
- Represent the community in the community at large in a professional, courteous, and friendly manner.
- Demonstrate ability to perform duties under time constraints and deadlines.
- Attend education and training classes as required by state or provincial regulations.
- Perform other duties as assigned.

**Commitment To Equal Opportunity**

Brightwater Senior Living is an equal-opportunity employer and strives to provide an environment in which human dignity prevails. All employment decisions ar

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