Social Media Specialist

1 month ago

Vancouver, Canada Lululemon Full time

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

**a day in the life**: what you’ll do
- Support Social Media Leads to bring our Campaigns, Programs or Always On initiatives to life, supporting channel strategy, deliverable lists, creative reviews, and calendar planning.
- Support reporting of Campaigns, Programs, and Always On initiatives, ensuring that we’re leveraging social data to make informed decisions on campaigns and creative.
- Develop social creative concepts and content types (owned, earned, and paid social) that answer briefs from the social team to be leveraged across lululemon social platforms and beyond.
- You partner with Creative, Affiliate, Ambassador, and Relationship teams to create social content for lululemon channels.
- You produce short form (Reels, TikTok) and long form video content for lululemon social channels.
- Manage all aspects of production including budget tracking, scheduling, casting, location scouting, styling, shoot execution, payment, and invoices.
- Ensure projects deliver on time, on budget, and are in line with social strategy and brand creative guidelines.
- You stay on the pulse of trends and conversation, constantly innovating the way we work and the content we produce.
- Contribute throughout the process of each project, to ensure we achieve overall objectives and channel KPI’s.

qualifications
- 3 to 5 years’ experience in social media/content creation, including both original creative concepting and executing a creative brief
- Ability to lead and take initiative in a highly cross-functional team environment.
- You love working in a fast-paced environment. Able to thrive in a growth-stage environment, characterized by rapid pace and change.
- You’re a strategic problem solver who’s self-motivated, productive, and efficient.
- Entrepreneurial spirit and insatiable thirst for creativity and storytelling. Able to create compelling content, uncover creative angles, and craft interesting stories.
- You have a sharp eye for detail and are a champion of consistency.
- Deep ability to collect, analyze, and use social data to affect change.
- Degree in Marketing is preferred.

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

LI-Remote
LI-LR1

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