Social Media and Marketing Specialist
4 weeks ago
**Position Description**:
As the **Social Media and Marketing Specialist**, you will be responsible for developing and executing social contents, optimizing brand awareness, and driving sales and revenue. You understand that social media marketing is both an art and a science. You are detail oriented, can create convincing content ideas, have strong knowledge and experience and analytics as well as understand our target customer.
**Social**
- Develop an annual marketing strategy for social media that aligns with the objectives and priorities of the overall brand and business and report on performance/analytics
- Create and execute social media strategy, aligning with the digital strategy, and develop and curate content for all social media accounts
- Develop content to increase community engagement online
- Bring to life BL's brand persona through our online channels and leverage social as a vehicle to get new target customers
- Suggest social media content that is high performing to be utilized as ads to test and learn
- Grow the company’s social following organically
- Create compelling, educational, and thoughtful content for campaigns by collaborating with other department
- Take the lead and project manage the development and execution of initiatives including social activations, and community events
- Suggest new ways to promote product value and offerings to reach new customers; as well as retain existing ones, through creative, video, and written assets.
- Provide support for producing video and photographic content
**Marketing, Community and Team Support**
- Support the respective leaders with online seminar, in-person meetings, or other duties as may be required.
- Support relationships with partners, venues, key clients, and the community by attending local and international events
- Support the development and execution of market research and insight
- Ensure any/all event assets are created and ready for local and international events
**Benefits**:
- Company events
- Extended health care
- Paid time off
- Dental care
- Vision care
Flexible Language Requirement:
- Mandarin
Schedule:
- Monday to Friday and Weekend
Ability to commute/relocate:
- Vancouver, BC: reliably commute or plan to relocate before starting work (required)
Work Location: In person
**Salary**: $40,000.00-$50,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- Vision care
Schedule:
- Monday to Friday
- Weekend availability
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- teaching: 1 year (preferred)
- tutoring school english/social study: 1 year (preferred)
**Language**:
- Mandarin (preferred)
Work Location: One location
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