Marketing Specialist

3 weeks ago

Waterloo, Canada Equitable CA Full time

At Equitable, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and client-responsive staff. Join Equitable today.

**Position Title**: Marketing Specialist
**Reports To**: Manager, Marketing
**Department**: Individual Product Development and Marketing
**Term**: Permanent Full-Time

**Work Arrangements**: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.

**The Opportunity**: This role focuses on creatively developing marketing and communications for Individual insurance, including brochures, guides, flyers, banners, presentations, promotions, newsletters, eblasts with easy to understand, plain language. In this role you would also create content and update the Individual Insurance websites.

**What you will be doing**:

- Develop and maintain creative marketing materials for advisor and client audiences including brochures, guides, flyers, and presentations
- Produce creative content for our website and other digital properties.
- Recommend marketing plans and campaigns for new and enhanced product launches
- Write and develop promotional content
- Create and maintain training material and presentations on products and sales concepts to facilitate the training of sales staff and external advisors
- Establish schedules and budgets for marketing campaigns and launches
- Work with the Graphics Services department on the production of marketing materials
- Work closely with Corporate Communications team to ensure Individual product communication and marketing adheres to brand standards

**What you will bring**:

- Three to five years of financial services industry experience, particularly in the marketing of Insurance products
- Post secondary education in Business, Marketing, Communications, or related field
- Experience maintaining websites and social media accounts, and using analytics to help measure success
- Superior writing, editing and proofreading skills
- Ability to collaborate with other product experts, compliance, legal, designers and suppliers as well as various levels of management
- Proven creativity through written and visual representation
- Demonstrated success in marketing communications
- Ability to work well under deadlines in a fast-paced work environment
- Strong organizational and project management skills with the ability to manage multiple tasks concurrently
- Prior experience working with creative designers, and knowledgeable about design principles is an asset
- Bilingual, spoken and written (French and English) considered an asset

**What’s in it for you**:

- A healthy work-life balance with employee wellness top of mind
- Annual bonus program, annual vacation allowance, and company-paid benefits program
- An additional paid volunteer day each year so you can spend time giving back to the community
- Immediate enrollment in the company’s pension program with employer matching
- Employee resource groups that support an inclusive work environment
- Tuition support and specialized program assistance
- An onsite, full-service cafeteria with a variety of daily options
- Discounts on company products and services, and access to exclusive employee perks
- Regular EQ Together events focused on company togetherness and collaboration

As part of the recruitment/offer process you will be required to:

- Provide two professional references (minimum one supervisor and above)

To learn more about Equitable, we encourage you to explore our organization.

LI-Hybrid

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