Account Director, Influencer Marketing

EDELMAN - THE WORLD MOVES QUICKLY AND SO DO WE

Allow us to introduce ourselves: we’re Edelman Canada, recognized as one of Canada’s leading communications firms and proud to be recognized as a Great Place to Work for the last nine years. But we’re not your average PR Agency, in fact, we don’t even define ourselves that way anymore, because we are so much more.

We develop communications strategies that give our clients the confidence to lead, act with certainty, and earn the lasting trust of their stakeholders. We do this by creating powerful ideas and telling magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.

Our focus on continuous improvement challenges our people to always think creatively and encourages them to learn from successes as well as from what didn’t work so well. We encourage our employees to get comfortable with being uncomfortable because that’s when the magic often happens. We don’t like “yes” people – we celebrate those who engage in honest discussion and debate. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.

Is this the right place for you? If you like what you’ve read so far there’s a good chance. There is no single type of person at Edelman. We celebrate diversity — of culture, background, experience and thought — and recognize it as a powerful driver of great work. We know we are at our very best when our teams collaborate across not only geographies, practices, and expertise, but also personal points of view.

In short, we hire people that are smart, passionate and curious, and then give them the independence and mentorship they need to flourish. Think you’ve got the chops? Read on.

We are seeking a bold, insightful and passionate leader to helm our fast-growing and constantly evolving national Influencer Marketing team. Reporting to the Head of Influencer Canada and North American Influencer Ops, the ideal candidate should be immersed in the latest trends, opportunities, regulations and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life. Their experience should include numerous examples of solving complex brand or client challenges with thoughtful and strategic problem solving. They should also have well-developed presentation capabilities – both in terms of providing compelling and detailed counsel to clients as well as internal stakeholders.

Most importantly, the ideal candidate for this role should be experienced at cultivating a high-performing culture and managing a team of skilled experts from diverse backgrounds. This role entails providing direct and indirect leadership to numerous reports across Canada and, as a result, empathetic, inspirational and highly focused leadership skills are vital for a potential candidate to clearly demonstrate.

This is an excellent opportunity for an ambitious, skilled and innovative candidate who is looking to join a high-octane team of experts, lead by example every day and make a powerful impact right away as a highly visible leader.

• Work directly with our clients and internal stakeholders to develop strategic, thoughtful and creative influencer solutions
• Maintain and develop a high-performing and diverse team of influencer marketing experts
• Ensure Edelman Canada’s process for influencer identification, vetting, negotiation, contracting, management and reporting is the most robust and seamless in Canada
• Grow our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
• Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
• Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
• Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough and budgets are continuously met
• Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
• Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
• Embody a leadership style that is built on empathy, innovation, diligence, strategic thinking and collaboration
• Demonstrate a thoughtful and inspiring approach to challenging clients and internal stakeholders to ask questions and constantly push for great work

• 7-10 years of relevant experience in Digital, Content or Brand Marketing
• 5-6 years’ experience in social media and community management
• 4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
• Demonstrable and thorough experience with managing a high-performing team is a must

• Experience developing and leading integrated campaign strategies
• Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
• Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
• Demonstrated ability to lead and develop Influencer plans
• Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
• Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.

Should you be interested in applying for this role, please send your résumé and cover. Only those candidates shortlisted for an interview will be contacted. Thank you for your interest in working with Edelman Canada.

ACCOMMODATIONS:

Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation to participate in this recruitment, please contact hr.toronto@edelman.com.

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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