Director of Influencer Marketing Leadership

2 weeks ago


Old Toronto, Canada Edelman Full time

Lead our national influencer marketing team and drive business growth through strategic partnerships.

About the Role

We're seeking a seasoned leader to helm our fast-growing influencer marketing team. Your expertise in developing and executing creative campaigns will be instrumental in building strong relationships with clients and influencers alike.

Key Responsibilities
  • Develop and execute comprehensive influencer marketing strategies that meet client objectives
  • Cultivate and manage a high-performing team of influencer marketing experts
  • Ensure seamless execution of influencer identification, vetting, negotiation, contracting, management, and reporting processes
  • Grow our influencer marketing business through exceptional storytelling skills and relationship-building
  • Stay up-to-date on the latest industry trends, including disclosure requirements and performance best practices
Requirements
  • 7-10 years of experience in Digital, Content, or Brand Marketing
  • 5-6 years of experience in social media and community management
  • 4-5 years of experience in influencer marketing, including identification, program management, outreach strategies, content planning, contracting, negotiations, paid promotion, and reporting
  • Demonstrable experience managing a high-performing team is essential
Preferred Qualifications
  • Experience developing and leading integrated campaign strategies
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously
  • Clear understanding of the influencer marketing landscape and best practices
  • Demonstrated ability to lead and develop influencer plans
  • Strong research, writing, and editing skills, as well as excellent communication and interpersonal skills
What We Offer

As a Director of Influencer Marketing Leadership at Edelman, you can expect:

  • A competitive salary range of $120,000 - $160,000 per year
  • A dynamic work environment that fosters innovation and creativity
  • The opportunity to work with a talented team of professionals who share your passion for influencer marketing
  • A comprehensive benefits package, including medical, dental, and vision coverage
  • Professional development opportunities to help you grow in your career


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