Account Manager, Influencer Marketing

3 months ago

Toronto, Canada Mediabistro Full time
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

At Edelman, we are in relentless pursuit of an equitable, impactful, respectful, and culturally curious workplace that drives innovative thinking, cultivates diverse ideas, and promotes true collaboration among our employees and our partners. Each day and on each project, our goal is to ensure that our colleagues bring who they are to our firm - shaping cultural moments and movements at Edelman, with our clients and for society.

Sure, public relations is part of who we are, but in recent years we've changed. We're a next generation agency where you have the freedom to do great innovative work and achieve professional fulfillment. Today, we have a strong creative team, outstanding planning capabilities, deep data expertise, and an outstanding digital team that is looking to take communications to the next step.

Our focus on continuous improvement challenges our people to always think creatively and encourages them to learn from successes as well as from what didn't work so well. We encourage our employees to get comfortable with being uncomfortable because that's when the magic often happens. We don't like "yes" people - we celebrate those who engage in honest discussion and debate. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.

Is this the right place for you? If you like what you've read so far there's a good chance. There is no single type of person at Edelman. We celebrate diversity - of culture, background, experience and thought - and recognize it as a powerful driver of great work. We know we are at our very best when our teams collaborate across not only geographies, practices, and expertise, but also personal points of view.

In short, we hire people that are smart, passionate and curious, and then give them the independence and mentorship they need to flourish. Think you've got the chops? Read on.

We are seeking a bold, insightful and passionate Account Manager to join our fast growing and constantly evolving national Influencer Marketing team. Reporting to the Senior Account Manager, Influencer Marketing the ideal candidate should be immersed in the latest trends, opportunities, regulations and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life. Their experience should include numerous examples of managing multiple influencer programs from start to finish including the ability to develop and sell in strategic plans. They should also have well developed presentation capabilities - both in terms of providing compelling and detailed counsel to clients as well as internal stakeholders. The ideal candidate will demonstrate a strong ability to manage multiple programs at any given time, understanding our processes for executing seamless influencer programs, and be able to work directly with account teams to see programs forward.

Most importantly, the ideal candidate should have a passion for influencer marketing and its evolving landscape and thrives in a fast-paced agency environment.

This is an excellent opportunity for an ambitious, skilled and innovative candidate who is looking to join a high-octane team of experts managing high-profile influencer campaigns.

What will your week include?
    • Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting
    • Manage multiple influencer projects to ensure deadlines are met, reporting is thorough and budgets are continuously met
    • Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
    • Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
    • Support the growth of our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
    • Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
    • Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole


Basic Qualifications
    • 4 years of relevant experience in Digital, Content or Brand Marketing including social media and community management
    • 3 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
    • Ability to work simultaneously on multiple programs within an agency setting is a must


Preferred Qualifications
    • Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
    • Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
    • Demonstrated ability to lead and develop Influencer plans
    • Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
    • Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.


Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

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Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation to participate in this recruitment, please contact [redacted]

#LI-Hybrid

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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