Account Director, Influencer Marketing
3 months ago
EDELMAN - THE WORLD MOVES QUICKLY AND SO DO WE
Allow us to introduce ourselves: we’re Edelman Canada, recognized as one of Canada’s leading communications firms and proud to be recognized as a Great Place to Work for the last nine years. But we’re not your average PR Agency, in fact, we don’t even define ourselves that way anymore, because we are so much more.
We develop communications strategies that give our clients the confidence to lead, act with certainty, and earn the lasting trust of their stakeholders. We do this by creating powerful ideas and telling magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
We are seeking a bold, insightful and passionate leader to helm our fast-growing and constantly evolving national Influencer Marketing team. Their experience should include numerous examples of solving complex brand or client challenges with thoughtful and strategic problem solving. p>
Most importantly, the ideal candidate for this role should be experienced at cultivating a high-performing culture and managing a team of skilled experts from diverse backgrounds. b>
- Work directly with our clients and internal stakeholders to develop strategic, thoughtful and creative influencer solutions
- Maintain and develop a high-performing and diverse team of influencer marketing experts
- Ensure Edelman Canada’s process for influencer identification, vetting, negotiation, contracting, management and reporting is the most robust and seamless in Canada
- Grow our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
- Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
- Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
- Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough and budgets are continuously met
- Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
- Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
- Embody a leadership style that is built on empathy, innovation, diligence, strategic thinking and collaboration
- Demonstrate a thoughtful and inspiring approach to challenging clients and internal stakeholders to ask questions and constantly push for great work
- 7-10 years of relevant experience in Digital, Content or Brand Marketing
- 5-6 years’ experience in social media and community management
- 4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
- Demonstrable and thorough experience with managing a high-performing team is a must
- Experience developing and leading integrated campaign strategies
- Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
- Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
- Demonstrated ability to lead and develop Influencer plans
- Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.
ACCOMMODATIONS:
Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. b>
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
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Old Toronto, Canada Edelman Full timeAbout the RoleWe are seeking a skilled and ambitious leader to head our fast-growing Influencer Marketing team in Canada. As Account Director, Influencer Marketing, you will be responsible for developing strategic influencer solutions, managing a diverse team of experts, and growing our influencer marketing business.
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