Digital Marketing Coordinator

3 days ago

North Bay, Canada SafeSight Exploration Inc. Full time

**About SafeSight Exploration Inc.**

SafeSight Exploration Inc. (“SafeSight”) is a privately owned underground mining operation innovation company providing end-to-end 3D data solutions, on-sight surveying services, and custom innovations to Canada’s largest fully operational underground mining companies. At SafeSight, we strive to provide safe, accessible solutions to all our clients to ensure foremost the safety of their employees and we deliver efficient and operational insight backed by extensive experience in mining engineering, software engineering and robotics.

Our primary focus provides 3D mapping technology in GPS-denied environments using LiDAR automated data collection and simultaneous location and mapping algorithms. These solutions are primarily implemented by SafeSight’s quadcopter and drone platforms, developed, designed and manufactured in-house.

**Position**

Join the SafeSight team as a full-time **Digital Marketing Coordinator **and you'll be the key driver of our marketing initiatives, bridging technical excellence with industry communication to captivate our target audience.

Working closely with our technical teams, your role is to transform complex tech concepts into engaging narratives for our various channels.

Do you excel at crafting effective marketing strategies with precision and finesse, and consider yourself a pro in campaign management? Do you have proven experience optimizing content for SEO, orchestrating seamless digital and in-person events, and thrive in collaborative environments? Then this position is for you. Elevate your career with us, where innovation and excellence converge to shape the future of technology in the mining industry.

**Responsibilities**

As a **Digital Marketing Coordinator **on our team, you will:

- Plan, execute, and monitor digital marketing campaigns across various channels
- Design and create compelling and cohesive campaign content, including video production
- Present marketing campaign ideas to team members
- Conduct keyword research and implement SEO strategies to improve organic search visibility
- Develop and maintain a content calendar
- Monitor social media channels, engage with the audience, and respond to inquiries
- Utilize analytics tools to track and analyze the performance of digital marketing campaigns
- Prepare regular reports, providing insights and recommendations for optimization
- Work closely with cross-functional teams, including sales and product teams, to align marketing efforts with overall business objectives
- Support the planning and execution of digital and in-person events
- Develop and manage promotional assets, including banners, graphics, and promotional materials using Canva
- Coordinate promotional activities to drive attendance and engagement
- Assist in budget planning and tracking for digital marketing initiatives to ensure cost-effectiveness
- Manage relationships with media outlets, and facilitate media coverage and press releases
- Stay up to date on the latest trends in digital marketing and propose innovative ideas for continuous improvement

**Essential Qualifications**
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in a similar role, or equivalent
- Strong understanding of Canva, Google Analytics, Microsoft Office, and Meta Business
- Experience with multi-channel social media marketing
- Proven experience in developing and executing digital marketing campaigns across various channels
- In-depth understanding of SEO strategies and tactics for improved online visibility
- Strong proficiency in content creation, with the ability to craft engaging copy for various digital platforms
- Proven project management skills and ability to create and implement a content calendar
- Proficient in using analytics tools to track and analyze the performance of digital marketing campaigns
- Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams
- Ability to work in a team environment and independently with minimum supervision
- Excellent written and verbal communication skills.

**Core Competencies We are Looking For**
- **Structured Efficiency**: You are a meticulous organizer, adept at streamlining processes and ensuring seamless coordination to achieve optimal results
- **Relentless Resourcefulness**:You are an innovative problem solver. You find a path around any obstacle
- **Optimism**: You don’t see roadblocks, you see stepping stones to success
- **Constant Learner**: You stay curious about how to transform safety now and in the future
- **Exceptional team player**:You collaborate well, show empathy, and treat others with respect
- **Growth Mindset**: You embrace challenges as growth opportunities
- **Resilience**:You are comfortable working under deadline pressure
- **Enjoys Responsibilities**: You take ownership of your work
- **Entrepreneurial Spirit**:Youdemonstrate initiative, accountability, and a p

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