Strategic Communications Specialist

2 weeks ago

Cambridge, Canada Grand River Conservation Authority Full time

The Grand River Conservation Authority (GRCA) has an international reputation for excellence in managing the natural resources of the largest inland river system in southern Ontario. Encompassing approximately 6,800 square km, the Grand River watershed has a population of almost one million people in 39 municipalities and two First Nations. Designated as a Canadian Heritage River, the Grand River and its major tributaries boast many outstanding human heritage features and excellent recreational opportunities. The GRCA is committed to environmental protection by delivering services that ensure the well-being of the environment and its inhabitants.

General Overview
The Strategic Communications Specialist reports to the Supervisor of Strategic Communications and is responsible for developing and designing content for corporate communications and marketing projects, campaigns and plans in alignment with the GRCA’s strategic priorities, including the development of written and visual communications and marketing materials in a wide array of formats. The Strategic Communications Specialist assists the Supervisor with the central coordination of communications and marketing projects, campaigns and plans, working with staff from across the organization.

Specific Accountabilities:
1. Assist the Supervisor of Strategic Communications with the coordination of communications and marketing projects by participating in the development of communications and marketing projects, campaigns and plans and working closely with internal staff clients on multi-disciplinary project teams.

2. Develop, ideate, research, write, edit and design print, digital and online communications and marketing content and materials across a variety of media and channels for a wide range of audiences, to promote or support the GRCA’s programs and activities and the achievement of its strategic objectives.

3. Provide expertise to staff across the organization in the areas of website maintenance, visual and online communications and design. Provide guidance in the development of communications and marketing content and materials to help ensure compliance with the Accessibility for Ontarians with Disabilities Act (AODA), and the GRCA’s branding guidelines and protocols.

4. In consultation with the Manager and/or Supervisor of Strategic Communications, develop and/or maintain guidance, policy and framework documents that support strategic communications.

5. Working with the Supervisor of Strategic Communications, gather and organize data to help inform and enhance communications and marketing plans, goals and outcomes.

6. Liaise with external suppliers to ensure timely, cost-effective and quality work.

7. Shoot and edit photography and video to support and enhance the GRCA’s digital media presence.

8. Develop and maintain a digital media library for communications and marketing use.

9. Support the Manager and/or Supervisor of Strategic Communications with public meetings, open houses, displays and special events as assigned.

10. Other duties as assigned by the Supervisor of Strategic Communications or designate.

Technical Accountabilities
1. Degree or diploma in Communications, Marketing and/or Videography, Photography, Design or other related discipline.

2. Minimum 5 years of related work experience.

3. Strong understanding of the basic principles of communications and marketing. Ability to adapt communication strategies to various audiences and platforms, in alignment with the GRCA’s strategic priorities.

4. Demonstrated story-telling ability using a broad range of tools and tactics.

5. Excellent writing skills with a solid knowledge of both English grammar and the specialized requirements associated with writing for different media and different audiences.

6. Strong ability to conceptualize, develop and plan engaging content with expertise using appropriate software (e.g. Adobe Creative Suite, website CMS, Microsoft products).

7. Strong design skills and knowledge of design principles. Strong skills in producing professional photo and video content. Ability to distill content into effective visual communications, to achieve desired results.

8. In-depth knowledge and understanding of social media platforms and their respective uses. Understanding of SEO, web and social media analytics.

9. Knowledge of both print and digital production and current industry standards and practices.

10. Proficiency with map creation tools using desktop GIS, with knowledge of map making and design is considered an asset.

11. Strong critical thinking skills.

12. Ability to work collaboratively in a team environment, as well as work productively and independently with frequent interruptions, while meeting tight deadlines.

13. High degree of professionalism and interpersonal skills.

14. Valid driver’s license and ability to travel throughout the watershed.

15. Ability to work occasional evening and weekend hours.

Competencies and Abil

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