Digital Marketing Assistant

6 months ago

London, Canada Western University Full time

**About Western**:
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

**About Us**:
Ivey Business School acknowledges and respects the traditional lands of the Anishinaabek, Haudenosaunee, Lunaapéewak, and Attawandaron peoples, where Western University and Ivey Business School are located. This land continues to be home to diverse Indigenous peoples, whom we recognize as contemporary stewards of the land and vital contributors of the community.

**Responsibilities**:
You are highly creative and collaborative, and not afraid to think outside of the box and solicit feedback from others. You are exceptionally detail oriented, with an eye for design and constantly seeking out new ways of effectively sharing information. You also are resourceful and results-oriented, constantly seeking the best approach to achieve results. Finally, you are a strong team player who is excited about working with a wide range of people, including researchers and business leaders.

In this role, you will work closely with the Digital Marketing Specialist to amplify the work of Innovation North and position the organization as a global social movement. You will primarily focus on social media management and video content creation for up to 10-15 hours/week, however there is lots of room to grow and take on additional responsibilities.

In this role, you can expect to:

- Co-develop a social media strategy to increase brand awareness, build an engaged following, and position Innovation North as a global social movement
- Execute on the strategy by conceptualizing, designing, and scheduling posts for LinkedIn and Instagram in Canva and Hootsuite
- Engage with followers by responding to shares and comments as well as cross-posting content and tagging likeminded organizations
- Measure social media performance by reporting monthly analytics and offering recommendations to adjust our social media strategy accordingly
- Create engaging video content for both social media and Innovation North's website using storytelling
- Provide support designing and updating collateral such as PowerPoints, Miro boards, reports, etc. where needed

**Qualifications**:
**Education**:
- Must be a student returning to studies in the fall

**Experience**:
- Previous work experience in a similar role or within the department

Skills, Abilities & Expertise:
- Written and verbal communication skills to express ideas clearly, and adapt communication style to suit the situation and audience
- Ability to maintain a positive, outgoing attitude with genuine customer service orientation
- Reliable and dependable with the ability to consistently work assigned schedule
- Ability to follow processes and practices with high attention to detail
- Demonstrates integrity and works in accordance with Western¿s policies and procedures
- Ability to multi-task and maintain an organized work environment
- Computer skills with Microsoft Office, with the ability to learn and use new software programs as required
- Personable and courteous in working relationships with colleagues, students and the public
- Ability to work independently and effectively as a member of the team to achieve department goals
- Ability to work in a manner that is compliant with confidentiality requirements as applicable

**Note: This position is expected to be filled by re-appointment.

**Why Western?**:
Consideration of applicants will include an assessment of previous performance, experience, and qualifications. Applicants should have oral communication skills in English.

**Western Values Diversity**:
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources or phone 519-661-2194.

**Please Note**:
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.

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