Marketing Manager

6 months ago

Calgary, Canada Western Fibre Communications Full time

**Position: Marketing Manager - Innovative Telecom**

**Company**: Moby, a division of Western Fibre Communications Corp.

**Industry**:Telecommunications

**Location**:Calgary - Downtown

Moby Telecommunications is excited find a talented and skilled **Marketing Manager **to join our winning team and help us completely disrupt the current oligopoly in Canada. Moby is providing independent fibre optic Internet | TV | Phone and related services in major Alberta urban centres. We design, deploy, and manage our own fibre optic infrastructure and are not a reseller of the incumbent telecoms and cable carriers. We are a legitimate other option for Canadians

As the Moby **Marketing Manager**, we are looking for someone who can come into our business and do a marketing takeover We are an ambitious telecom poised to redefine connectivity. We're searching for a proactive Marketing Manager to champion our brand and spearhead our digital initiatives. Elevate your career with us and drive the future of telecom

**Key Responsibilities**:

- Social Media Mastery: Oversee tools like Sprout Social. Design and execute strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok) to boost engagement.
- Chatbot Management: Direct chatbot deployment, responses, and integration. Mediate between chatbot leads and agents.
- Content & PR: Pursue sales and PR opportunities for sponsored content, mentions, podcasts, and influencer campaigns. Coordinate post deployment with harmonized graphics and content.
- Client Video Engagement Utilize VideoAsk for enhancing customer engagement.
- Brand Guardian: Uphold and shape brand standards across all digital touchpoints.
- Data-Driven Decisions: Collate sales, conversion metrics, and generate actionable insights.
- Content Creation: Ideate and craft basic visuals for digital and traditional advertising campaigns.
- Team Training: Guide client service reps to ensure seamless chatbot-to-agent transitions.
- Budget Management: Design strategies to optimize budget for maximum lead generation.
- Community Oversight: Supervise social media comments and act as a backup for the Marketing support role.
- Event Coordinating: Attend and coordinate industry related events for B2B and B2C exposure.

**Required Skills and Disposition**:

- Solid experience in digital marketing, with a focus on social media.
- Familiarity with tools such as Shortcuts, Figjam, VideoAsk.
- Adept at managing chatbot interactions and lead conversion.
- Strong grasp of brand consistency and PR dynamics,
- Analytical mindset and budgeting acumen.

**Education and Experience**:

- Minimum 3 years Marketing Management experience

**We offer a healthy work culture, competitive salary, benefits, generous vacation policy, on-site gym, and opportunity for advancement.**

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site gym
- Paid time off
- Wellness program

Schedule:

- Monday to Friday
- Overtime

Ability to commute/relocate:

- Calgary, AB T2P 3G2: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing Management: 3 years (required)

Work Location: In person

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