Manager, Digital Sales Retail Banking

1 week ago

Toronto, Canada HSBC Full time

Opening up a world of opportunity.

We're a financial services organization serving more than 40 million customers across the globe through our Wealth & Personal Banking, Commercial Banking and Global Banking & Markets businesses.

We’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of new opportunities for our customers, our people and our communities.

Wealth and Personal Banking

We help clients to manage, protect and grow their wealth. We offer a range of services from personal banking, mortgages and loans to investment, savings and wealth management products. Our international network and breadth of expertise enables us to support individuals, families, business owners, investors and entrepreneurs around the world.

**Responsibilities**:

- Develop and execute digital sales strategies with key partners to drive a common digital growth agenda.
- Track performance of campaigns, funnels and digital sales through a weekly digital dashboard and Adobe Analytics reports.
- Identify trends and insights and optimize performance based on insights.
- Benchmark digital performance and processes against industry best practices; proposing change where necessary.
- Ensure sales strategies are data driven, built around customer insights, and focused on enhancing CX.
- Key stakeholders include Marketing, Product, Customer Lifecyle Management, Data Analytics, Legal/Regulatory Compliance and Digital Specialists.
- Responsible for obtaining buy-in from stakeholders for all key initiatives with respect to targeting, offers, tactics, creative and timing.
- Be a passionate advocate for Digital and the CX to inspire stakeholders to partner with Digital Sales to achieve long-term goals.
- Provide thought leadership to grow the contributions of digital within the WPB business.
- Work collaboratively across all parts of Retail Banking on sales initiatives.
- Identifying key risks, issues and interdependencies and provide appropriate mitigation strategies.
- Supporting audit / independent programme assessments as required.
- Responsible for ensuring SLA’s are achieved at specified cost.
- Work with Operational Risk and other key functions to define the optimal balance between security, customer convenience and work processes.

Requirements
- At least 3 years of Digital Marketing experience.
- Strong understanding of A/B multivariate testing, UX, optimization and funnel analysis.
- Experience leveraging data and analytics to gain insights to enhance CX and business results.
- Strong digital expertise and a digital first mindset.
- Strong leadership in developing differentiated, segmented sales and communication strategies
- Background in planning and strategy in the digital business.
- Strong collaboration, presentation, written and verbal communication skills.
- Proven ability to navigate and deliver results in a matrix organization.
- Proven ability to lead and influence global teams.
- Bachelor degree in Business/Marketing.

HSBC Proud

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

If this is not the ideal role for you, we invite you to sign up here to our Talent Community so we can update you about job opportunities and career events in your area of interest. We are always looking for people with purpose and ambition who can help build the bank for the future.

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