Marketing Lifecycle Manager

5 months ago

Montréal, Canada Paper Street Media Full time

**Who we are - **We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami.** **We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.

**What we do -** We discover what excites the world and deliver it seamlessly to our members We are the creators of top sites you know and love. We are leading the industry by using cutting-edge technologies to deliver top-quality content. Our content and websites are published exclusively and enjoyed by millions of fans worldwide.

**What we are looking for - **Paper Street Media, LLC is hiring for a **FULL-TIME Marketing Lifecycle Manager. **The primary role of the** Marketing Lifecycle Manager **is to collaborate closely with marketing, product, engineering, customer service, and data teams. You will identify opportunities for optimizing our members' journeys through activation, engagement, retention, and habit creation for new and existing subscribers.
- The job will expose you to the content of adult nature. If this is something you are not comfortable with please do not apply._

**What You'll Be Doing**:

- Lead the development and implementation of automation and campaigns.
- Define strategy and KPIs for retention/engagement touchpoints.
- Ideate and execute new subscriber engagement and content marketing initiatives.
- Own the subscription lifecycle and identify churn reasons.
- Test new ideas and collaborate with data teams.
- Create and execute programs enhancing and building improved transparency of subscription benefits.
- Advocate for subscribers across the company.
- Manage triggered campaigns across multiple channels.
- Deeply understand the customer experience and develop segmentation.
- Implement personalized marketing campaigns across channels.
- Improve customer loyalty and retention strategies.
- Own retention marketing KPIs and A/B test campaigns.
- Align and report retention metrics with insights regularly.
- Collaborate with product, paid media, brand, business intelligence, and engineering teams.
- Stay up-to-date on industry trends and best practices in lifecycle marketing and incorporate them into the strategy.

**Must Haves**:

- Bachelor's degree in marketing, business, or related field.
- 4-5 years of experience in marketing creative operations, production, and/or project management, preferably at an entertainment studio, network, or agency.
- Strong understanding of customer behavior and segmentation.
- Mastery of digital marketing channels at various stages of the customer journey.
- Experience with marketing automation tools, such as HubSpot, Marketo, ESP, SFMC, Constant Contact, Sail Thru, Mailchimp, or Pardot.
- Knowledgeable of the evolving advertising landscape, including exposure to/experience with digital marketing and media.
- Desire to drive growth; data-driven and adept at working with numbers.
- Strong project management skills include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations.
- Experience with A/B testing and experimentation.
- Strong communication and cross-functional skills, with the ability to engage, listen, and collaborate with internal departments to align on strategic solutions.
- Strong technical proficiency/understanding of data and modeling infrastructure.
- Strong project management skills, with the ability to manage multiple projects simultaneously.

**Nice To Haves**:

- Experience with the adult entertainment industry or film production industry.

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