Manager, Global Digital Marketing Automation

5 months ago


Montréal, Canada WSP Full time

WSP Global is currently seeking a **Manager, Global Digital Marketing Automation **to join our Global digital experience team. Reporting to the Director, Global Digital Experience the successful will act as the product champion for digital marketing automation in the organization.

In a fast-paced organizational context, where creativity, innovation and collaboration thrive, you will play a central role in implementing a new digital marketing automation platform - helping to define and prioritize use cases, participating in the RFI/RFP process, roadmap management, best practices, and governance within our global and regional marketing teams.

This position does not include personnel management, is based in the heart of Montreal as a hybrid position.

**RESPONSIBILITIES**

**Successful implementation of our digital marketing platform.**
- Help to select and implement a digital marketing automation platform fit-for-purpose, but also future proof for our growth.

**Expertise put into practice.**
- Collaborate with Global and Regional marketing teams to achieve their marketing automation / account-based marketing goals.
- Support marketing operations initiatives such as how to manage the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Develop segmentation, testing, and deployment strategies, and continually evaluate these for improvements.
- Plan and perform A/B testing to improve conversion rates, ROI, and sales growth.
- Stay up to date with emerging marketing technologies, tools, and trends, and make recommendations for their integration into our marketing strategies to enhance overall performance and effectiveness.

**Governance.**
- Act as the champion fostering change and adoption.
- Provide status updates to stakeholders.
- Train and support global and regional teams on digital marketing automation tools and processes.
- Develop governance and best practice methods to ensure the successful delivery of marketing automation campaigns. Manage marketing automation efforts and processes to optimize efforts between global and regional marketing teams.

**WE’D LOVE TO HEAR FROM YOU IF YOU HAVE**
- 5 years experience in marketing automation, preferably from a B2B environment.
- Expert Knowledge in Enterprise-level Digital Marketing Platforms (such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe Marketo, etc.)
- A deep understanding of digital marketing strategies and tactics.
- Knowledge of digital marketing systems and integrations.
- Understanding on how to generate customer acquisition, upsell, and account-based marketing.
- Well-versed in what KPIs that matter up and down the funnel.
- Strong project management and organizational skills.
- Creativity and innovation in campaign design and execution.
- Analytical mindset and data-driven decision-making.
- Excellent communication and collaboration skills.
- Detail-oriented and process-driven.
- Adaptable and capable of managing multiple projects simultaneously.
- Problem-solver.
- Curious.
- Bilingual.
- Diploma in Communications, Digital Marketing/ Media, IT or any related field
- Certification in marketing automation platforms is preferred.



  • Montréal, Canada Ivalua Full time

    **Global Digital Marketing Intern** **NYC / Montreal / Pittsburgh (Hybrid)**: A "Magic Quadrant" leader, Ivalua's solutions work in a complex global economy. Our innovative Source-to-Pay solutions include automating customized workflows to source, contract, request, procure, receive, and pay for goods and services across the enterprise, refining the...

  • Global Marketing

    5 months ago


    Montréal, Canada WSP Full time

    The Global Marketing Lead will work closely with a variety of internal and external stakeholders to move their strategy forward including sector leaders and the global and regional marketing and communications teams. Working with key client account teams, the Global Marketing Lead will also support marketing activities that reinforce the WSP reputation and...


  • Montréal, QC, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital** **Campaign Manager **for the** Global Marketing Team** Location: Ville St-Laurent **Join our Mission**: GardaWorld, a global leader in security and risk management, is looking for a Digital Campaign Manager to develop and execute innovative B2B...


  • Montréal, Canada International Air Transport Association (IATA) Full time

    Employment Type: Permanent Contract Duration: At IATA, we speak for the airlines of the world, serving and supporting over 300 of them across all continents. We are passionate and knowledgeable about the aviation industry, and we strive to make it safer, smarter, more sustainable and more inclusive. We celebrate diversity and inclusion in our workforce, and...


  • Montréal, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital Content Manager**, Global Marketing Team** Location: Ville St-Laurent Your mission **Responsibilities**: - Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and...


  • Montréal, Canada Haivision Full time

    **_JOB SUMMARY:_** Haivision is seeking a Digital Marketing Operations Manager to join our dynamic team of marketers. To succeed in this role, you must be comfortable with key digital marketing platforms and be well versed in campaign ROI analysis. You’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and...


  • Montréal, Canada Azzera Full time

    **Job description** **Digital Marketing Assistant** Azzera is an innovative provider of Net Zero transition solutions. The company was founded on the belief that investing in protecting our environment should be simple. Azzera’s mission is to make managing and mitigating emissions through accessing carbon markets and sustainable aviation fuel an...


  • Montréal, QC, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital Content Manager**, Global Marketing Team** Location: Ville St-Laurent Your mission **Responsibilities**: - Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and...


  • Montréal, Canada Dialogue Health Technologies Inc. Full time

    **Your role as **Global Marketing Director** Reporting to Sally Habashy, Director, Content and Product Marketing, the mission of the Global Marketing Manager is to create awareness and pipeline among international markets and partners. **What you'll be doing**: - In partnership with key, cross-functional stakeholders (Global Sales, Product, etc.), define...


  • Montréal, QC, Canada Connect&GO Full time

    We are Connect&GO, a global tech leader providing attractions management software that empowers venues to create unforgettable guest experiences. We simplify operations and boost revenue while relentlessly focusing on customer needs. Our culture is built on innovation, fueled by fun and laughter. Join us as we challenge industry norms, drive value for our...


  • Montréal, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Marketing Strategy Manager**, Global Marketing Team** Location: Ville St-Laurent Your mission If you're a seasoned and data-driven GTM leader, this role is for you. Reporting to the Director of Growth Marketing, you will architect marketing strategies that...


  • Montréal, Canada Kitco Metals Inc. Full time

    **PURPOSE**: The Digital Marketing Manager at Kitco Metals is responsible for developing, implementing, and managing digital marketing campaigns that promote the company's products and services. This role involves strategic planning, enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. **ESSENTIAL...


  • Montréal, Canada WebTmize Digital Marketing Agency Full time

    What’s it like to be a WebTmizer? Imagine working as a Paid Media Account Manager with a young diverse team of creative individuals skilled in paid media, seo and social media professionals. We are a performance marketing agency founded in 2015, we are a team of 20+ and are continuing to grow. At Webtmize our team of creative individuals are our priority...


  • Montréal, QC, Canada Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by** Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! We're looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. The **Marketing Automation Specialist** is a technical expert responsible for the implementation...


  • Montréal, QC, Canada Lightspeed Full time

    Hi there! Thanks for stopping by Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! We’re looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. The Marketing Automation Specialist is a technical expert responsible for the implementation and...


  • Montréal, Canada Blinds To Go Full time

    **Digital Marketing Manager** Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Manager to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, Pinterest, and Google display. You will take our advertising and marketing...


  • Montréal, Canada Blinds To Go Full time

    **Digital Marketing Manager** Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Manager to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, Pinterest, and Google display. You will take our advertising and marketing...


  • Montréal, Canada Saputo Inc. Full time

    At Saputo, our best comes from our people. We’re a talented and caring team with a longstanding history of excellence. Since our first days delivering cheese on a bicycle, we’ve grown into a leading global dairy processor by staying true to the culture that defines us. Each of our employees is committed to uphold our tradition of care, quality, and...


  • Montréal, Canada The Agency by Workland Full time

    **LOOKING FOR A DIGITAL MARKETING MANAGER** **Are you interested in joining a vibrant company, where you can unleash your creativity and passion for the latest online marketing trends while creating and executing high-impact digital marketing strategies and tactics? If so, this opportunity is for you!** **ABOUT THE OPPORTUNITY** Workland presents a superb...


  • Montréal, Canada Dialogue Health Technologies Inc. Full time

    **Your role as Digital Marketing Coordinator** Reporting to Maya Rozanes, Manager, Growth Marketing, your mandate will be to support integrated growth marketing campaigns to attract and move leads through the buyer's journey. **What you'll be doing**: - Contribute in the development and implementation of the growth marketing strategy - Plan, build and...