Director, Ecommerce Strategy

6 months ago

Toronto, Canada Wavemaker Full time

**About Wavemaker**

We believe there always is a better way to grow. We positively provoke growth for our clients by

reshaping consumer decision-making and experiences through media, content and technology. The

Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we

understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless.

We do our best work for brave brands and people who want to be challenged to go further and faster.

We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and

businesses. Our attitude of Positive Provocation is enabled by:

- deep knowledge we have of our clients’ business.
- confidence to challenge what’s gone before.
- the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company.

**Overview**
- Taking ownership of the direction of the client’s E-commerce business; driving performance and outcome strategies for their E-retail businesses beyond Amazon i.e Walmart, Instacart, Shoppers Drug Mart and PC Express. Also, evaluate and expand to new retailers like Hudson’s Bay, Sephora etc
- In collaboration with our client, as E-commerce Director you will be leading the E-commerce function, strategy, and practice. You will work closely with all brand stakeholders, clients, and internal teams to provide best advice; plan and monitor E-commerce strategy and innovation with focus on business understanding and meeting KPI’s.

**Key Responsibilities**
- Develop and manage high-level, multi-year growth strategies for the client, leveraging channel,
- retail, and media expertise.
- Actively participate in the development & delivery of e-commerce services + strategy across all
- brands working closely with the Managing Director and the internal and client e-comm team as
- well as retailers.
- Prepare insightful analysis, summarized in compelling reports, to provide ongoing delivery of
- insight to brands, from vendors, innovations, competitors.
- Routinely collaborate with the media team to arrive at strategy & recommendations supported
- by data and analytics.
- Collaborate closely with Walmart, Loblaws (SDM and PC Express), Instacart and other e-retail partners.
- Work with internal and external groups on the development and improvement of process.
- Oversee staffing training and developmental needs.
- Develop, solidify, and maintain client relationships ensuring collaboration, strong partnership,
- and a united vision to achieve client business objectives.
- Support client's plan presentations: accountable to ensure the plan answers the brief in a client appropriate manner that will drive their business goals.
- Help develop and steward client measurement plans and collaborate across disciplines to
- ensure KPIs (Key Performance Indicators) are delivered.
- The central POC & owner within the team of media-driven e-commerce business KPI's.
- Identifying tech, data & partnership opportunities that can improve & scale client outcomes, I.e.,
- the thought leader and owner of products driven innovations.
- Development of industry and category POVs on respective client business

**What You Will Need**
- Minimum 8+ years of relevant digital, implementation experience or related working across
- digital with an emphasis in e-retail and media
- Solid understanding of the e-commerce and e-retail ecosystems, beyond media; experience managing budgets
- Hands-on experience in developing and delivering insightful analysis, storytelling based on data and leading business review meetings
- Experience with Sponsored Search and Display on Walmart, Criteo, Instacart, LCL Media, Amazon; knowledge of digital media channels
- Data-driven decision making for business growth and customer acquisition
- Proven experience with people leadership to design a vision and strategy that motivates the
- team and fuels growth
- Skilled at leading client conversations and managing client responsibilities.
- Demonstrated ability to manage concurrent projects
- Awareness of client business issues, industry/consumer trends, promotional resources, market
- status, and competition.

**Qualities**
- Digitally savvy: uses digital and social media, demonstrates passion about emerging media &
- tech, Google Analytics & tools, ability to search and research topics, etc.
- Data driven thinking
- Works well in a team setting
- A proactive attitude. We’re a team, but you’ll need to be able to work independently too.
- Thrives in a fast-paced environment.
- Excellent verbal and written communication skills; strong presentation skills
- Exceptional organizational skills and detail-oriented
- GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committe

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