Digital Marketing Manager

1 month ago

Vancouver, Canada Quark Baby Ltd Full time

At Quark, we’re looking for Team Members who want to be part of achieving our mission to provide intelligent products inspired by parents.
- Work in an entrepreneurial and dynamic environment with a chance to make an impact.
- Develop lasting relationships with great people.
- Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

Digital Marketing Manager:
Core Responsibilities:

- Ecommerce Development and Strategy
- Oversee paid search and SEO/SEM strategies
- Improve company’s website content and language
- Manage monthly newsletter and knowledge-based blogs
- Create demand generation programs
- Webinar content and design

Ecommerce Development and Strategy:

- Develop and implement vision, roadmaps, and program backlog of the local eCommerce strategy. Strategically grow eCommerce ahead of the market in specific location
- Financial Analysis and Delivering against KPIs; review KPIs daily/weekly and report back to region on results/learnings/tactics to improve
- Identify and coordinate local promotions and launch of new products within the
- Commercial Mindset/Marketing Analysis; evaluate best sellers/most searched items/brands to determine which items to highlight on landing pages, will work as the liaison between global team and local category managers to develop content
- Enrich and optimize product local descriptions in digital channels
- Optimize end-to-end region-specific customer journeys by devising new solutions, services, products, or propositions
- Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions, and touchpoints

Website Development
- Through social media amplification and campaigns, promote corporate sponsorships, events, and panel participation.
- Basic web development and ongoing maintenance to corporate and sub brand webpages as required.
- Work with the team to identify technical website development needs and work with external consultants to deliver required updates (e.g. functionality).

The Quark Reality
- We're a start-up and we're running quickly. You'll need to perform "other duties as required". If we're headed to a tradeshow - you might need to get some business cards and t-shirts made. We've crafted the "box" of your role, but we expect (and encourage) to make this job yours.

**Qualifications**:

- Minimum Qualifications:

- 3 Years - Experience in marketing within the baby or consumer packaged goods industries.

Competencies
- Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights
- Experience in Adobe tools (e.g., Magento, marketing tools) and Google Analytics
- Knowledge of and experience with Microsoft Office, Adobe Suite and Social planning suite.
- Problem Solving - identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
- Planning/Organizing - uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks.
- Detail oriented and accurate - minimizes mistakes, follows every step in a process and follows through with all tasks
- Oral Communication - speaks clearly and persuasively in positive or negative situations; demonstrates presentation skills.
- Team Work - balances team and individual responsibilities; contributes to building a positive team spirit; able to build morale and group commitments to goals and objectives.
- Written Communication - writes clearly and informatively; presents numerical data effectively; able to read and interpret written information.
- Change Management - communicates changes effectively; builds commitment and overcomes resistance.
- Leadership - inspires and motivates others to perform well; influences actions and opinions of others; Displays passion and optimism.

Education
- Minimum Required:

- Bachelor's Degree in Management/Business/Economics/Web Development or other related field or equivalent experience

**Salary**: $50,816.24-$83,606.32 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

Work Location: One location

Expected start date: 2023-04-01

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