Digital Marketing Manager

2 weeks ago

Vancouver, Canada Magnolia Communications Full time

*COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE

**Responsibilities**

Digital Marketing Skills
- Project manage multiple digital marketing accounts
- Responsible for meeting KPI expectations of campaigns
- Execute on digital marketing campaigns and projects such as, but not limited to, LinkedIn ads, Facebook ads, SEM and more
- Execute on and leverage martech platforms as needed, including but not limited to Hubspot, Salesforce, etc.
- Take a strong data driven, analytics approach with the internal team to recommend campaign performance
- Recommend creative and outside the box campaigns for client accounts
- Perform creative research and can understand the characteristics of high performing digital campaigns
- Define and report key metrics to monitor user experience and digital marketing campaign effectiveness including ROI
- Own the aggregation of data across the various digital channels

Account & Client Management
- Build and sustain long-lasting relationships with new and existing clients
- You will be client facing
- Oversee projects and ensure that digital marketing campaigns run smoothly from start to finish
- Have strong interpersonal skills to work with teams and clients, and also have marketing skillsets to both manage accounts and build strategy
- Be the point person for launch dates, reporting, client management and creative assets
- Identifies oddities in performance & develop working theories and solutions for them with team members
- Maintaining and managing account budgets

Leadership and Team Management
- Responsible for managing the digital marketing team, supporting them in their client accounts and managing the overall success of the team
- Ensure QA for all digital accounts
- Support team members with their professional development
- Be part of Magnolia’s leadership team, including bringing new ideas and recommendations to improve and grow Magnolia’s digital services / accounts

**Requirements**:

- Bachelor’s degree or similar level certificate related to marketing, digital marketing or communications desired
- At least 4-5 years of experience in digital marketing; prior experience working in an agency is an asset
- Experience managing multiple team members
- Experience and knowledge of all key social media channels and platforms (Sprout Social, Hootesuite, etc.)
- Experience with digital platforms (Google, Asana, etc.)
- Understanding of and experience using various martech softwares such as Hubspot, Marketo, SalesForce, etc.
- Experience running and managing SEO, SEM, analytics, paid social advertising, social media, Google Adwords
- Keen interest and working experience in B2B industries such as high technology, finance industry are a must
- Creative, analytical and personable skillset
- Understanding and experience using Google Analytics, link tracking, conversion pixels/tags, and online attribution concepts.
- You have high confidence in using and analyzing data and high attention to detail and accuracy are a matter of personal pride
- You are diligent and responsive, a confident note taker, and patient when needed
- You are a can-do, multi-tasking, hard-working team player, confident and well organized, calm under pressure
- Strong interpersonal skills
- Experience managing multiple client accounts
- Attention to detail and organization skills are a must
- Thrives in a fast-paced entrepreneurial environment
- Detailed eye in proofing and editing
- Strong oral and written communications skills
- Strong organizational, time management and leadership skills

**Benefits**:

- Company events
- Dental care
- Extended health care
- Paid time off
- Profit sharing
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Commission pay

COVID-19 considerations:
Magnolia has arranged for a flexible work schedule to accommodate the team’s needs, while following the guidance of the government and health officials on re-opening the office and returning to working at the office safely.

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- digital marketing: 4 years (required)

Work Location: One location

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