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Digital Marketing Manager

5 months ago

Vancouver, Canada Vancouver Mural Festival Full time

Vancouver Mural Festival -VMF- is looking for a Digital Marketing Manager to join our marketing team As the public voice of VMF, you’ll play an integral role in communicating VMF’s goals and values professionally across our social channels and through content creation. This role is responsible for running and managing multiple social media channels as well as creating engaging written and visual content for a range of audiences. This role will support the marketing team to build VMF’s audience, drive engagement, raise brand awareness, and share the wider vision of VMF. The Digital Marketing Manager will work across all of VMF, including Vancouver Mural Festival, VMF Winter Arts, VMF Agency and Community Projects.

The Digital Marketing Manager reports to the Head of Marketing and collaborates closely with all departments as well as VMF artists and stakeholders.

**RESPONSIBILITIES**

**DIGITAL MARKETING & CONTENT CREATION**
- Support the creation and execution of a robust digital content strategy in collaboration with the Head of Marketing to develop and grow VMF social media channels and mailing lists.
- Identify content opportunities to communicate VMF’s goals, mission, and strategy for social impact and the overall brand
- Ideate and write engaging blogs and thought leadership articles to share VMF’s artist, social, cultural, client and organizational stories and values
- Create and manage visual and written content for TikTok,Youtube, Instagram, Facebook, LinkedIn and, occasionally, X (Twitter)
- Manage the VMF App back end: Collect, upload and maintain artist information for the App; includes data collection, ensuring image coordination, partner recognition, post-campaign updates, collection curation, detail updates
- Assist in updating the VMF website content to ensure accuracy and up-to-date information
- Manage and grow the VMF mailing list
- Manage library of assets in the VMF Google Drive
- Collaborate with the overall VMF team to identify digital assets and online opportunities
- Seek and filter promotional opportunities, internal and external
- Ensure all materials adhere to brand parameters

**SOCIAL MEDIA**
- Develop and implement effective social media strategies for paid and organic campaigns to grow social media accounts
- Plan, manage, schedule and execute social media and content calendar to achieve VMF’s brand goals and strategy
- Community Management of TikTok, Youtube, Instagram, Facebook, LinkedIn and, occasionally, X (Twitter), serving as the voice of VMF on social media; Represent and uphold the organization’s professional reputation publicly by maintaining consistency, responding to queries and managing relationships with existing and potential partners / collaborators.
- Create and manage assets for all posts including copy, video and imagery
- Meet with external stakeholders to identify and fulfill partner, client and sponsor recognition through social media and other content
- Create Social Media Kits for the Vancouver Mural Festival (August) and VMF Winter Arts (February)
- Maintain best practices across all social channels
- Prepare and submit regular reports on campaigns that contain key metrics and stats, especially during Festival Season

**MARKETING SUPPORT & ADMINISTRATION**
- Support the Marketing team, as needed
- Manage content creator contracts (photographers, etc.) and campaign administration (i.e. data and analytics tracking and reporting, invoicing, payments, reporting etc.) where applicable
- Regular reporting of engagement updates to the Marketing team; Develop any relevant meeting materials, activity reports and forecast of progress towards target reach and goals
- Review and translate data tracking on web and social channels
- Maintain up-to-date information on all public communications platforms, including the website
- Track and manage digital marketing budget across various channels in collaboration with the Head of Marketing
- Stay up-to-date on social trends/updates and share best practices with the VMF team

**GENERAL**
- Authentically represent VMF, advocating and promoting networking opportunities
- Participate in relevant internal and external meetings
- Maintain contact lists and relevant data
- Attend events and travel as required
- Other duties may be assigned as required

**QUALIFICATIONS**
- Experience is as important as passion: A love for the arts and alignment with VMF’s values is critical to your success in this role.
- Minimum 4 years of demonstrated experience in managing and growing brand awareness and engagement in TikTok, Youtube, Instagram, Facebook and LinkedIn.
- Experience developing and executing digital advertising campaigns using growth marketing strategies and tactics in TikTok, Facebook Business, Google, and LinkedIn
- Strong writing skills for social posts, blog posts, articles and e-newsletters; can write for a range of audiences from local to international, consumer to B2B; Experience writing/optimizing for SE