Product Marketing Manager

6 months ago

Vancouver, Canada Apryse Full time

We are looking for a talented and experienced Product Marketing Manager to join our team. The Product Marketing Manager will champion the understanding of customer use cases and create and communicate compelling and differentiated value propositions while increasing sales effectiveness in acquiring new partners and customers in high-value vertical industries.

The position offers a unique combination of big-picture thinking, small company agility and experimentation, and the opportunity to have a substantial impact in a growing company.

Reporting to the Global Director, Product Marketing, you have a proven track record of creating effective positioning and impactful content to drive go-to-market strategy and programs, as you will play a key role in shaping Apryse message to key audiences.

**Responsibilities**
- Develop messaging that brings to life the value of the Apryse Developer Suite, products, and new initiatives.
- Understand the developer journey for key audiences and translate this into digital journeys in partnership with other marketing and product stakeholders. Leverage data, analytics, SEO, and keyword research to inform marketing strategy.
- Work closely with product managers to communicate the value of feature launches to internal and external audiences.
- Create and maintain product marketing assets to include blogs, collateral, battlecards, messaging frameworks, and more.
- Create engaging enablement content for sales and CS to better understand how to position Apryse products to target vertical audiences.
- Represent the customer voice to PMM stakeholders including Product, Marketing, and Sales/CS. This includes management of customer advisory board and summarizing insights on customer pain points learned from calls and direct interaction with customers.
- Represent the system integrator persona and create messaging to support marketing programs that cater to these audiences. Research the top partner opportunities in each vertical and participate in planning for key account marketing initiatives.

**Requirements**:

- Bachelor's Degree in Marketing, Computer Science or equivalent in a related field.
- 5-7 years experience in product messaging, and creating, planning and executing of go-to-market activities in the B2B or SaaS product marketing space
- Experience of working with technology and services partners to create joint messaging and go-to-market activities.
- Track record of effectively partnering with multiple stakeholders, especially product management, engineering and demand generation teams.
- Ability to effectively collaborate in a remote-first environment.
- Experience in translating complex technical product details into customer-facing messaging

**Preferred Qualifications**
- Understanding of the unique needs of developer audiences.
- Experience with customer voice programs such as user groups and customer advisory boards.
- A strong track record of creating and delivering digital marketing assets on time against aggressive schedules.
- Excellent written and verbal communication skills with the ability to present complex technical information in a clear and concise manner to both developers and business decision makers.

**Benefits**
- Competitive salary commensurate with experience & qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family that starts from day one.
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Bi-weekly lunches and monthly socials (virtual for now).
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Unlimited learning development budget so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac)
- Diverse and inclusive workplace where we all learn from each other.
- Excellent work-life balance with a flexible work environment.

**Company Description**

We are also a fast-growing company, chosen as one of Canada's Top Small & Medium Employers of 2022 by Mediacorp Canada Inc and selected among Canada’s best employers for recent graduates with its addition to the 2022 Career Directory.

Since having secured a $95M strategic growth investment in 2019, we have grown from approximately 50 employees to over 400, made 13 acquisitions, and in 2021, Thoma Bravo, the top private investment firm in the world for software, came on board with another strategic growth investment.

Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually ever

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