Product Marketing Manager

2 months ago

Vancouver, Canada VRIFY Full time

**About the Role**

VRIFY seeks an action-oriented Product Marketing Manager to lead our efforts in revolutionizing the marketing landscape within the AI-driven mineral exploration industry. This role is a critical part of our mission, and you will join a marketing team that leverages cutting-edge AI-augmented tools and pushes the boundaries of what’s possible in marketing. You will be at the forefront of developing and executing go-to-market strategies that communicate the unique value propositions of VRIFY’s platform and how we engage with the market to drive product adoption.

As a critical player in the marketing team, you will work closely with product leadership to align our marketing initiatives with product releases and the broader business strategy. You will be able to craft compelling narratives, develop powerful sales enablement materials, and continuously optimize our strategies using advanced analytics and AI-driven insights.

**Key Responsibilities**
- ** Strategic Positioning & Messaging**: Develop and implement product messaging highlighting VRIFY’s leadership in AI-enhanced mineral exploration. Utilize our proprietary data and AI capabilities to create narratives that resonate deeply with key decision-makers, positioning VRIFY as the go-to solution in the industry.
- **Go-to-Market Innovation**: Lead the creation and execution of forward-thinking go-to-market strategies that leverage the latest AI-augmented tools. Focus on driving product adoption and expanding our market presence by setting new standards in how marketing teams can utilize AI to achieve superior outcomes.
- **Customer & Market Insights**: Understand and anticipate market trends, customer needs, and competitive dynamics. Use AI-driven analytics to inform strategic decisions and ensure that VRIFY stays ahead of the curve in a rapidly evolving industry.
- **Cross-Functional Leadership**: Partner with product, sales, and customer success teams to create cohesive marketing initiatives that are both compelling and data-driven. Ensure that all marketing materials, from product demos to case studies, are aligned with VRIFY’s strategic goals and showcase the transformative power of our AI-enhanced platform.
- **Performance Optimization**: Continuously refine and optimize go-to-market strategies using advanced analytics and AI tools. Focus on delivering measurable results that drive growth, enhance customer satisfaction, and reinforce VRIFY’s position as an industry leader.

**Qualifications**
- ** Experience**: 4-6 years of experience in product marketing, particularly within Enterprise B2B or AI-driven platforms. A proven ability to develop and execute successful go-to-market strategies that leverage the latest marketing technologies is essential.
- **Skills**:

- Expertise in creating and implementing data-driven marketing strategies that align with business objectives.
- Strong analytical skills, with experience in using AI and other advanced tools to drive marketing performance and strategic decision-making.
- Exceptional communication and storytelling abilities, with a talent for crafting narratives that simplify complex technology concepts and resonate with target audiences.
- Proficiency with marketing automation tools, CRM systems, and AI-enhanced platforms.
- Leadership capabilities, with the ability to inspire and drive cross-functional teams towards a common goal.
- **Education**: Bachelor’s degree in Marketing, Business, or a related field; advanced certifications in product marketing, AI, or related disciplines are highly valued.

**What We Offer**
- **Compensation**: A competitive salary range of $115,000 - $145,000 CAD, with additional compensation including an annual performance-based bonus.
- **Benefits**: A comprehensive benefits package, including health, dental, vision, and more, designed to support your overall well-being.
- **Work Environment**: A fully remote position offering the flexibility to work from anywhere within Canada. We provide all necessary tools, including a 15” MacBook Air, to ensure your success in the role.
- **Professional Growth**: Opportunities for continuous learning and career development within a company at the forefront of AI-driven innovation in marketing and mineral exploration.

**About VRIFY**

VRIFY is leading the charge in transforming the mineral exploration industry with our AI-enhanced platform. Our cutting-edge technology empowers companies to visualize and communicate complex geological data, driving superior exploration outcomes. Join us in building a marketing team that sets new standards, leverages AI-augmented tools, and redefines what’s possible in the industry.

**Important Note**:
This position is hybrid or fully remote, offering the flexibility to work from anywhere within Canada. However, please note that eligibility for this role is restricted to individuals who are currently based in Canada and are authorized to work in the country. We are committed

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