Product Marketing Manager

6 months ago

Vancouver, Canada Benevity Full time

**Meet Benevity**:
The world's coolest companies (and their employees) use Benevity's technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, United Kingdom, the United States and more

Benevity is looking for our next Product Marketing Manager who will have the incredible opportunity to co-lead the go-to-market for Benevity's Community Investment portfolio. With an impressive crew of more than 900 of the world's most iconic brands in our community, you've got a real opportunity to help grow our client-base and help us reach our moonshot In this role, you will partner with our Product, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention.

As a seasoned product marketer, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.

**What you'll do**:

- Lead the messaging and go-to-market strategy for Benevity's Community Investment products
- Understand market trends, buyer and user persona development, sales playbook creation, and go-to-market planning
- Collaborate with product management, sales, customer success, and marketing to develop product positioning and messaging that resonates with our target buyers
- Develop the GTM strategy for new products and releases of existing products, and manage the cross-functional implementation of the plan
- Provide "Voice of Customer" insights to product management to inform product strategy
- Develop simple and compelling positioning and messaging to attract and convert prospects and drive engagement and adoption among current clients
- Partner with the marketing team to create marketing and communications as well as broader launch plans for new products and enhancements to drive awareness and adoption
- Own the development of internal and external communications (e.g. Quarterly Updates) for the Benevity Platform in partnership with Product and the Marketing teams
- Develop content for the Sales Enablement and Client Success teams that clearly articulates product feature value proposition, capabilities, competitive differentiation, and more

**What you'll bring**:

- 5+ years in SaaS product marketing, ideally for global organizations.
- Proven ability to start with a complex problem, frame up strategic issues and identify key assumptions required to gather and analyze information resulting in GTM strategy
- Forges partnership with both sales and product to clearly define and align on value propositions
- Familiarity with pricing, packaging, and SKU creation processes
- Independent self-starter: ability to think clearly and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional demeanor
- Highly developed interpersonal and written/spoken communication skills
- Strong planning and communication and business writing skills; outstanding presentation skills
- Be both independent and a team player focused on excellence
- An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense)

**Discover your purpose at work**:
We're not employees, we're Benevity-ites. From all locations, backgrounds and walks of life, who deserve more

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up... If you want a career where you're valued for who you are and challenged to see who you can become

It's time to join Benevity. We're so excited to meet you.

**Where we work**:
At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

**Join a company where DEIB isn't a buzzword**

Diversity, equity, inclusion and belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily — from our well-supported em

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