Manager, Strategic Communications and Marketing

4 weeks ago

Waterloo, Canada Wilfrid Laurier University Full time

**Location**: Waterloo, CA

**Company**:Wilfrid Laurier University

Martin Luther University College

Faculty/Academic Area: Martin Luther University College

Campus: Martin Luther University College

Reports To: Principal-Dean

**Position Summary**:
Martin Luther University College (Luther) is seeking a strategic communications professional for the full-time position of Manager, Strategic Communications and Marketing. The Manager will be responsible for:

- Amplifying Martin Luther University College’s brand and reputation as a national leader in equipping people for leadership in the world, the community and the church
- Preparing, implementing, evaluating, and renewing as needed, a college-wide communications and marketing plan including an annual calendar
- Partnering with the college’s donor relations and recruitment teams to support Luther’s long-term vibrancy and sustainability
- Cultivating communications and marketing competencies within the college’s centres to support their respective missions
- Engaging with current students about Luther-sponsored experiences to enrich their academic life

Martin Luther University College is rooted in the Lutheran tradition and welcomes all students. It is a public academic institution offering graduate and undergraduate programs and courses in federation with Wilfrid Laurier University (Laurier).

Luther offers undergraduate, graduate and continuing education programs.

Accountabilities:
As the lead communications and marketing expert at the college, the Senior Manager, Strategic Communications is relied on to:

- Lead the research, analysis, communication and evaluation of an integrated, comprehensive communications and marketing plan that advances the college’s strategic plan and aligns with its brand and values
- Create and manage a college-wide calendar of events and initiatives
- Develop strategic communications frameworks, principles, and policies that guide work inside the college across multiple areas (e.g., advancement, centres, recruitment, student engagement)
- Affirm and monitor the use of Luther’s visual identity (logo, colours, fonts, imagery and language) to ensure consistency in its branding
- Negotiate and manage the communications and marketing annual budget
- Serve as a strategic advisor to the Principal-Dean, particularly during emergency or reputational risk
- Develop, maintain and, if needed, activate the college’s issues management plan
- Participate in committees, listservs and other collaborative opportunities to advance appreciation for Luther’s gifts with the broader Laurier community
- Supervise the student relations / social media officer
- Collaborate with internal Laurier partners to execute communications and marketing initiatives that promote the programs and reputations of both institutions

Professional Qualifications:

- Bachelor's degree in public relations, marketing, a related field, or a combination of education and experience
- Minimum five years progressive experience developing and leading strategic initiatives using traditional and online communications, digital media, media relations and other techniques

Core Competencies:

- Demonstrated experience in planning, managing and measuring outcomes for communications and marketing initiatives
- Past experience with media relations, issues management and crisis communications
- Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a wide range of audiences using Canadian Press Style
- Prior design, development, production, and coordination of online, social and print materials
- Demonstrated ability to build collegial relationships based on trust and mutual respect
- Must be comfortable working in a faith-based community
- Proven ability to meet deadlines and work effectively in a team environment
- Possess strong planning and organization skills with exceptional attention to detail
- Supervisory experience an asset
- Experience in a post-secondary environment preferred

Differentiating competencies:

- Willingness to complete accreditation from either the Canadian Public Relations Society (APR) or the International Association of Business Communicators (ABC)
- Advanced software skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Photography and videography knowledge
- Previous donor relations experience

Employee Type: Non-union, Martin Luther University College

Salary Notes: Vacation is three weeks per year. Additionally, employees receive a one-week break during the December holidays. Benefits include 7% RRSP contribution from employer plus extended health and dental benefits.

Compensation: Range between $80,000 and $90,000 annually

Closing Date: January 16, 2023

Application Process:

- A cover letter indicating your interest and qualifications for the position (two pages maximum)
- A professional resume (two pages maximum)

If you are invited for an interview, y

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