Manager, Marketing and Communication Strategy

2 weeks ago

Waterloo, Canada University of Waterloo Full time

Overview:
**Term: 1 year**

The Manager, Marketing & Communications Strategy is responsible for team leadership, operational oversight, and implementation of marketing and communications strategies in support of the University’s undergraduate recruitment goals.

Accountable for planning, project managing, delivering, evaluating and reporting on the impact of marketing strategies designed to inspire and engage prospective undergraduate students. This role is tasked with integrating and leveraging content across a range of channels (e.g., print, digital, social, and in-person activities) in order to have a substantial effect on the achievement of the University's enrolment management and revenue objectives.

Reporting to the Associate Director, Marketing & Communications, and in collaboration with colleagues in the Registrar’s Office, Marketing & Undergraduate Recruitment and campus partners, plays a major role in shaping undergraduate recruitment initiatives that effectively build on the University’s global brand reputation.

**Responsibilities**:
Responsible for the planning, development, implementation, management, and budgeting of MUR’s marketing and communications strategies.
- Based on institutionally established enrolment management goals, as a MUR leader and in collaboration with the Associate Director, Marketing & Communications and MUR team members, responsible for establishing undergraduate recruitment communications strategies and priorities, and for developing integrated communications plans that support and enhance MUR initiatives, reflect the needs of MUR audiences, and set the direction for MUR’s overall integrated communications presence
- Ensures that all activities align with the strategic plan, focus on the areas of greatest priority, and include consideration of MUR goals
- Provides expertise with respect to the Waterloo web space content management system (WCMS). Ensures that MUR webpages are updated in compliance with institutional and government web and accessibility standards and that they adhere to best practices (e.g., SEO, IA, UX, etc.)
- Manages MUR’s marketing and communications strategies to ensure their effectiveness as well as consistent voice and messaging, proactively initiating the development of innovative approaches and new concepts and models
- Ensures that Waterloo branding, visual identity, messaging, and style guidelines are applied consistently to all of MUR’s undergraduate recruitment strategies (e.g., print, web, digital, and social media)
- Responsible for linking and integrating MUR marketing and communications plans with those of other academic and support units
- Recommends, develops, and manages a significant budget aligned with the successful achievement of MUR marketing and communication goals
- Manages and supports the Procurement process for external vendors to support the MUR Marketing & Communications team
- Advises on copy content, editorial direction, and best practices for content across all platforms

Collaborates, advises, and consults
- As the key advisor for MUR marketing and communications strategies, consults with and advises MUR colleagues with respect to the establishment of communications strategies and priorities
- Advises and consults with the Associate Director, Marketing & Communications and MUR Managers with respect to the goals and strategic direction of communications strategies
- With recognition and understanding of the disparate priorities of on-campus partners, proactively establishes and fosters collaboration with the RO; SSO; IST; University Relations; the faculties, professional schools, and university colleges; and other departments in order to contribute to institutionally adopted strategies, to ensure effective outcomes with respect to the audiences MUR serves, and to provide expertise with respect to marketing and communication strategies
- Collaborates with other MUR communications personnel; to ensure the integration and consistency of messaging across all MUR communication initiatives
- Works closely with the MUR managers responsible for on
- Represents MUR at university-wide meetings, proactively providing expertise and insight with respect to recruitment and marketing issues, and advocating on behalf of the prospective undergraduate audience
- Proactively shares knowledge so that all MUR team members can incorporate new information and techniques into their initiatives

Understands and applies current, relevant market research and institutional knowledge
- Keeps fully informed and knowledgeable about all aspects of programs, admissions, student life, visual identity and branding, success after graduation, and other issues related to undergraduate prospective students, applicants, and admitted students, including all relevant research, communications, recruitment initiatives, and how any changes impact the strategies for which s/he is responsible
- Maintains a clear understanding of generational characteris

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