Manager, Strategic Communications and Marketing

3 weeks ago

Waterloo, Canada Wilfrid Laurier University Full time

Martin Luther University College

Position Title: Manager, Strategic Communications & Marketing

Faculty/Academic Area: Martin Luther University College

Campus: Martin Luther University College

Reports To: Principal-Dean

**Position Summary**:
Martin Luther University College (Luther) is seeking a strategic communications professional for the full-time position of Manager, Strategic Communications and Marketing. The Manager is responsible for:

- Amplifying Luther’s brand and reputation as a national leader in equipping people for leadership in the world, the community and the church
- Preparing, implementing, evaluating, and renewing as needed, a college-wide communications and marketing plan including an annual calendar
- Partnering with the college’s donor relations and recruitment teams to support Luther’s long-term vibrancy and sustainability
- Cultivating communications and marketing competencies within the college’s centres to support their respective missions
- Engaging with current students about Luther-sponsored experiences to enrich their academic life

Federated with Wilfrid Laurier University, Luther is rooted in the Lutheran tradition and welcomes all students. It offers graduate and undergraduate programs and continuing education courses.

**Accountabilities**:
As the lead communications and marketing expert at Luther, the Manager, Strategic Communications & Marketing is relied on to:

- Lead the creation, execution and evaluation of an integrated, comprehensive communications and marketing plan that advances Luther’s strategic plan and aligns with its brand and values
- Create and manage a college-wide calendar of events and initiatives
- Serve as a strategic advisor to the Principal-Dean
- Develop, maintain and, if needed, activate the college’s issues management plan
- Supervise the Communications Officer
- Collaborate with partners to execute mutually-beneficial communications and marketing initiatives

**Professional Qualifications**:

- Bachelor's degree in public relations, marketing, a related field, or a combination of education and experience
- Minimum five years progressive experience developing and leading strategic initiatives using traditional and online communications, digital media, media relations and other techniques

**Core Competencies**:

- Demonstrated experience in planning, managing and measuring outcomes for communications and marketing initiatives
- Past experience with media relations, issues management and crisis communications
- Exceptional writing, editing, and oral communication skills
- Proficiency using Canadian Press Style
- Prior design, development, production, and coordination of online, social and print materials
- Demonstrated ability to build collegial relationships based on trust and mutual respect
- Must be comfortable working in a faith-based community
- Proven ability to meet deadlines and work effectively in a team environment
- Possess strong planning and organization skills with exceptional attention to detail
- Supervisory experience an asset
- Experience in a post-secondary environment preferred

**Supplementary competencies**:

- Advanced software skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Photography and videography knowledge
- Previous donor relations experience

**Employee Type**:Non-union, Martin Luther University College

**Salary Notes**: Vacation is three weeks per year. Additionally, employees receive a one-week break during the December holidays. Benefits include 7% RRSP contribution from employer plus extended health and dental benefits.

**Compensation**: Range between $80,000 and $90,000 annually

**Closing Date**: February 17, 2023

**Application Process**:
Please submit a PDF package that includes:

- A cover letter indicating your interest and qualifications for the position (two pages maximum)
- A professional resume (two pages maximum)

If you are invited for an interview, you will be asked to present a portfolio containing communications / marketing plans, writing samples and published work showing print, digital and social media examples.

Initial interviews will be conducted through video conference. And if invited to a second panel interview, you will be asked to complete a short writing test.

Luther is located on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our college is situated on the Haldimand Tract, the land promised to the Six Nations that includes ten kilometres on each side of the Grand River. We are grateful for care of creation by the Indigenous peoples and at Luther, we are committed to building respectful relationships with Indigenous people and communities, to enhance our knowledge, and learn how we can have an active role in reconciliation.

Diversity and creating a culture of inclusion are core values at Luther, and we are committed to increasing the diversity of faculty and staff. With this commitment to equity, diversity and i

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