Manager, Marketing and Partnerships

2 weeks ago

Toronto, Canada Porter Airlines Inc. Full time

Job Summary:
Duties & Responsibilities:

- Inspire, develop, and coach a small team of passionate marketers and foster a great team culture
- Partner with internal and external stakeholders to develop strategies to meet both Porter’s and our partners’ business objectives.
- Conceptualize, plan, and manage the development/execution of complex, multi-faceted marketing programs that successfully drive brand awareness, customer engagement and bookings.
- Leverage databases to gain insights into consumer purchase behaviour to help develop targeted, personalized marketing plans.
- Collaborate on messaging and channel selection for loyalty member acquisition, packaged vacation product and agency sales lines of work.
- Analyze markets and customer segments to identify opportunities and inform strategies.
- Collaborate with our in-house creative team to create on-brand, impactful marketing assets.
- Oversee the project management function for on-time, high quality, execution of initiatives.
- Provide reporting and analysis of marketing programs to determine the business performance effectiveness and leverage findings to optimize future marketing efforts.
- Develop a new sponsorship program strategy and manage delivery against goals.
- Develop and manage relationships with tourism organizations, sponsorship partners and third party corporate entities.
- Facilitate partner negotiations to close or renew agreements, looking for opportunities to provide significant value to both parties, with long term relationship development as the goal.
- Ensure all partnerships and sponsorships (existing & new) are in line with business objectives and brand strategy/priority through on-going evaluation and assessment
- Develop partnerships and sponsorships ROI and ROE measurement to understand impact on brand and business, evaluate different drivers for return and recommend optimization actions
- Develop specific KPIs and scorecard for each partnership, track result post event/campaign execution and provide reporting to partners
- Manage approvals for all contracts, including reviews by our in-house Legal department
- Ensure contract compliance by tracking and managing all contractual assets agreed to by Porter and by the partner
- Manage partnerships and sponsorships budgets and ensure that partnership payments are on-time and accurate
- Source and share periodic industry research, trends and opportunities in the area of sponsorship
- Actively participates in Porter’s Safety Management System (SMS) including, reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy.

Behavioural Competencies:
**Concern for Safety**: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.**Teamwork**: Working collaboratively with others to achieve organizational goals.**Passenger/Customer Service**: Providing service excellence to internal and/or external customers (passengers).**Initiative**: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.**Results Focus**: Focusing efforts on achieving high quality results consistent with the organization’s standards.**Fostering Communication**: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.**Exemplifying Integrity**: Treating others fairly, honestly, and respectfully, furthering the integrity of the organization and its relationships of trust with team members and the broader community.**Inspiring Others**: Energizing and inspiring others to strive for excellence and commit to common goals and purposes, creating a sense of self-efficacy, resilience, and persistence in followers.**People Leadership**: Assuming a leadership role in helping others achieve excellent results.**Leading Change**: Recognizing the need for change, being open to new ideas and methods, and championing transformational change within the organization and beyond.

Qualifications:

- Minimum six years of marketing experience, with a focus on strategy, planning and implementing integrated marketing campaigns designed to generate revenue.
- Minimum three years of partnership/sponsorship management with a track record of long term relationships that deliver against business goals.
- Minimum of two years experience managing direct reports including demonstrated evidence of strong leadership and people coaching.
- Bachelor’s degree in Marketing or Business Administration or equivalent preferred.
- Ability to manage comfortably at a strategic and tactical level and to keep focused on priorities.
- Experience developing conversion-based, integrated marketing strategies across the customer journey, including traditional, experiential and digital touch points.
- Experience with data and customer segmentation as the basis for discovering actionable insights.
- Abil

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