Lead Generation Specialist

2 months ago

Toronto, Canada FutureSight Full time

FutureSight is a venture studio that co-creates and funds B2B SaaS companies with values-driven leaders. By working alongside a proven and diverse team, we minimize entrepreneurial risk and increase the likelihood of startup success by 2-3x.We are looking for a Lead Generation Specialist to join our team. You will help us find leads and early adopters for our start-ups by experimenting and iterating on position messaging and acquisition channels.
This is the perfect role for you if you live and breathe books like 'Lean Start-Up,' 'Traction' and 'This is Marketing.'

**What You'll Be Doing**
- Build, execute and optimise multi-channel demand generation campaigns for all funnel stages, with early focus on top-of-funnel activities
- Develop hypotheses and experiments to increase outbound generated leads.
- Manage our CRM (Hubspot) and perform data hygiene
- Refine our positioning and sales enablement content
- Experience in cold-calling leads

**Requirements**:

- 2+ years of B2B experience within a lead generation function.
- You have demonstrated significant measurable results and working knowledge of other lead or demand generation tasks for which you may have yet to be responsible.
- Demonstrated success in creating and executing multichannel lead-generation campaigns and programs
- Big picture thinking and attention to detail - Ability to quickly understand overall business objectives.
- Create well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs.
- Strong analytical skills with a proven track record in making data-driven decisions to optimize performance.
- Strong technical skills with web, marketing automation, and analytics tools.
- Knowledge of current best practices and new strategies for digital and lead-generation marketing.
- Clear communication skills, both written and spoken.
- Ambitious, with a desire to expand experiences to grow and learn.
- Able to own growth projects
- Able to manage outbound BDRs either in-house or through an agency by building and monitoring activity dashboards, funnel conversion metrics and auditing call logs.

**Benefits**
- Work closely with founders that have deep domain expertise, and a venture studio providing mentorship
- Be a part of a forward-thinking and collaborative team
- Exciting opportunities to work with multiple new innovative entrepreneurial teams
- Exceptional growing environment, with challenging work
- Highly entrepreneurial, fast-paced environment.
- A supportive and inclusive culture that actively cares about your values, growth, and personal goals
- Remote work and work-life balance

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