Lead Generation Specialist

3 weeks ago

Toronto, Canada QHR Technologies Inc Full time

Imagine yourself as part of one of the most dynamic companies in the healthcare technology industry today QHR is leading the way in Canadian healthcare technology by providing solutions to help healthcare professionals enrich their practices and improve the quality of care delivered to all Canadians across the country. We are looking for talented, inspired, and motivated people to join our incredible team and experience a workplace culture that stands above the rest Competitive salaries and generous perks are just a few of the reasons that QHR has been voted one of BC’s Top Employers for the past five years.

**Great Opportunity for New Grads**

**Position Summary**:
The role of Marketing Lead Generation Specialist is about generating interest among potential customers by asking good questions, giving informative answers, identifying customer needs, and building trust in our brand and our solutions. The Lead Gen Specialist identifies and develops new business prospects from incoming marketing leads, outbound call campaigns, prospect lists, discovery, and individual research. It is not about selling products, - we have salespeople for that. The right person for this role is motivated, able to work independently, committed to achieving targets, and knows how to build rapport. They are patient, not pushy; intuitive, not intimidating; authentic, not over-the-top.

**Essential Functions**:

- Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel
- Help generate new business through inbound and outbound call campaigns, mass communication and digital marketing to discover prospects within the target market
- Follow-up on leads and qualify them for further action by the Sales team
- Work with the Senior Demand Generation Manager to develop and grow the sales pipeline to consistently meet quarterly revenue goals
- Manage data for new and prospective clients within Salesforce, ensuring all communications are logged, information is accurate, and documents are attached
- Collect and record market intel to create informative databases
- Prepare and report on qualified leads

**Qualifications**:

- Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint) with a focus on Excel
- Excellent phone skills and client service skills
- Excellent written and verbal communication skills
- Understanding of sales and marketing
- Proficient knowledge of Salesforce is an asset
- Understanding of sales cycle and importance of the sales pipeline
- Understanding of physician workflows and the clinic environment is an asset

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