Portfolio Manager, Digital Engagement

6 months ago

Edmonton, Canada United Way Of The Alberta Capital Region Full time

The Portfolio Manager, Digital Engagement leads the social media strategy, content creation, and audience engagement for the organization. Reporting to our Director, Brand and Corporate Communications you will employ advanced analytics to gauge website and social performance, delivering key insights to the leadership. Additionally, you will take a hands-on approach in optimizing the online user journey, guiding SEO strategies, overseeing marketing automation integrations, and supporting podcast projects to fortify United Way's digital narrative and engagement.
- The Day to Day and beyond:_
- Support and deploy content across United Way website, microsites and other digital channels, integrating innovative best practices into the overarching content strategy, while also providing necessary writing support.
- Design and manage the website's infrastructure, utilizing customer journey maps, to ensure ease of navigation, optimal user experience, and alignment with our digital strategy and brand, guiding users from their initial touchpoint to conversion seamlessly.
- Collaborate on the development of digital media/marketing strategy to elevate United Way’s online presence and voice.
- Design, develop, and maintain a comprehensive dashboard to provide insights into web and digital performance, using tools such as Google Analytics and other relevant platforms.
- Regularly update and guide new and existing website projects, encompassing content, SEO, design layout, and online properties, ensuring consistent brand presence and timely modifications.
- Develop, design, and publish a wide variety of content with a primary focus on multiple social media platforms for the United Way and CEO specifically.
- Attend events to capture and publish photos and videos, including creating graphics and infographics for promotional awareness and engagement activities.
- Support the research and production of United Way stories to build brand awareness and increase donor and community engagement.
- Monitor social media and engaging with followers; moderate the content threads and assists followers with questions and concerns in a professional and timely manner.
- Working with cross functional teams to plan, coordinate and deploy social media content to support company-wide activities.
- Analyze, report, and review social media metrics providing specific analytics to internal teams, recommending adjustments and actionable insights based on KPIs.
- Support podcast production and project coordination with the vendor and staff or volunteer teams
- Develop customer journeys and content heat mapping to optimize user experience across various digital channels.
- Work with the Product Marketing team on the delivery of marketing automation.
- Oversee the development of content audits and environmental scans for customer online interaction.
- Provide content and communications support for various United Way products and initiatives as needed.

**About you**:
You are eager to engage members of our community, corporate partners, donors, and advocates to help tackle community challenges. You are passionate about social purpose and motivated to create an exchange of value and meaning through philanthropy. You have a strong knowledge of web and social media management. You are an exceptional communicator and collaborator, project manager, and problem solver. Driven by outcomes, you have a growth mindset, can-do attitude, and a focus on customer service. You thrive by thinking creatively, developing innovative ideas, and juggling multiple tasks and priorities. You love operating in a digital environment and are proficient with MS Office (we use Office 365 - MS Teams, SharePoint) and productivity tools like Asana and Mural.

You have a degree or diploma Marketing or in a related field plus four years of relevant experience. A combination of lived experience will be considered. Experience in fundraising, non-profit, and creative fields, are all considered an asset.

A valid driver’s license and vehicle are required as travel may be involved within Edmonton and surrounding area.

You align with and integrate our core values throughout all organizational and business practices, and you consistently act with personal, professional, and behavioural integrity. You see yourself in our values.

We value and operate with a commitment to:

- _Creating solutions._
- _Continuous learning._
- _Being courageous in our work._
- _Capturing our customers’ hearts and minds._
- _Being insight driven and utilizing real data._

**Why work with us?**

We are people who love what we do and are passionate about our work. We offer rewarding work, a positive workplace culture, and a total rewards package. Our work environment is hybrid - with time spent both collaborating in the office as well as remotely.

United Way looks at the big picture in order to deliver a coordinated network of services and programs to address a range of needs for children and families who are

  • Digital Marketing Specialist

    7 months ago

    Edmonton, Canada TrueNorth Digital Full time

    TrueNorth Web Agency is seeking a highly motivated and skilled Digital Marketing Specialist to drive the success of our clients' online presence. As a key player in our marketing team, you will be responsible for developing and implementing effective digital marketing strategies that elevate brand awareness, engagement, and conversions. ROLE +...

  • Account Lead, Digital Solutions

    6 months ago

    Edmonton, Canada Goose Digital Full time

    **TASKS, DUTIES, AND RESPONSIBILITIES** The Account Lead, Digital Solutions is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and...

  • Account Lead, Digital Solutions

    1 month ago

    Edmonton, Canada Goose Digital Full time

    **TASKS, DUTIES, AND RESPONSIBILITIES** The Account Lead, Digital Solutions is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and...

  • Account Lead, Digital Solutions

    4 months ago

    Edmonton, Canada Goose Digital Full time

    **TASKS, DUTIES, AND RESPONSIBILITIES** The Account Lead, Digital Solutions is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and...

  • Account Lead, Digital Solutions

    7 months ago

    Edmonton, Canada Goose Digital Full time

    **TASKS, DUTIES, AND RESPONSIBILITIES** The Account Lead, Digital Solutions is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and...

  • Manager, Digital Marketing

    6 months ago

    Edmonton, Canada NORQUEST COLLEGE Full time

    **Job Description**: **MANAGER, DIGITAL MARKETING** **MARKETING & COMMUNICATIONS** NorQuesters are difference makers and we’re searching for someone who can lead from where they are, starting small and thinking BIG to provide strategic leadership of NorQuest’s marketing, web, and digital teams to strengthen NorQuest’s brand and enhance learner...

  • Public Engagement Advisor

    3 weeks ago

    Edmonton, Canada City of Edmonton Full time

    **Job Number**:51155** The City of Edmonton is committed to the highest quality of meaningful public engagement with Edmontonians. The Integrated Infrastructure Services (IIS) Public Engagement team is seeking a Public Engagement Advisor to support a diverse portfolio of city-shaping projects. We are looking for a team member who is curious about finding...

  • Digital Marketer

    4 weeks ago

    Edmonton, Canada MLZ Creative Full time

    **About MLZ Creative**: MLZ Creative is a cutting-edge marketing agency specializing in property management and real estate. We thrive on bold ideas, innovative strategies, and campaigns that turn heads. We’re looking for a dynamic and creative **Digital Marketing Specialist** to join our team and bring fresh energy to every project. **What You’ll...

  • Public Engagement Advisor

    1 day ago

    Edmonton, Canada City of Edmonton Full time

    **Job Number**:51322** The City of Edmonton is committed to the highest quality of meaningful and inclusive public engagement with Edmontonians. The department of City Operations is seeking a Public Engagement Advisor to provide engagement support to a diverse portfolio of projects and programs related to greening initiatives, parking programs, traffic...

  • Resident Engagement

    6 months ago

    Edmonton, Canada Rohit Group Full time

    Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team it could be YOU! Resident Engagement & Digital Content Creator The Resident Engagement and Digital Content Creator is the face of the building. You will be responsible for delivering event...

  • Resident Engagement

    7 months ago

    Edmonton, Canada Rohit Group Full time

    Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team it could be YOU!_ **Resident Engagement & Digital Content Creator** The Resident Engagement and Digital Content Creator is the face of the building. You will be responsible for delivering event...

  • Resident Engagement

    7 months ago

    Edmonton, Canada Rohit Group Full time

    Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team it could be YOU!_ **Resident Engagement & Digital Content Creator** The Resident Engagement and Digital Content Creator is the face of the building. You will be responsible for delivering event...

  • Portfolio Manager

    6 months ago

    Edmonton, Canada GEF Seniors Housing Full time

    **Take the lead with GEF Seniors Housing**, the largest provider of subsidized seniors’ housing in Alberta and a dedicated registered charity. We are passionate about supporting the quality of life for seniors in every facet of our operations, and we are searching for a like-minded professional to fill our Portfolio Manager role. Reporting to the Director...

  • Portfolio Manager

    1 month ago

    Edmonton, Canada GEF Seniors Housing Full time

    Take the lead with GEF Seniors Housing, the largest provider of subsidized seniors’ housing in Alberta and a dedicated registered charity. We are passionate about supporting the quality of life for seniors in every facet of our operations, and we are searching for a like-minded professional to fill our Portfolio Manager role. Reporting to the Director of...

  • Digital Product Manager

    7 months ago

    Edmonton, Canada Flair Airlines Ltd. Full time

    **Are you ready to take your career to new heights?** **Job Title**: Digital Product Manager **Department**: IT **Location**:Edmonton, AB, Calgary, AB, Toronto, ON and Vancouver, BC, **Work Arrangement**:This role is primarily based in an office environment with occasional work-from-home flexibility. **Position Overview**: Reporting to the Director,...

  • Advertising Specialist Digital Marketing Agency

    7 months ago

    Edmonton, Canada Atrium Digital Inc. Full time

    Join our exciting and growing team at ATRIUM! We are bringing on new clients and now looking for a talented **Advertising Specialist**. This offer is for an **in-office, full-time**, salaried position in **Edmonton AB**.- As part of our growing **Edmonton office**, you will join our collaborative in-house Promotions Department. We are looking to add to our...

  • Manager, Digital Properties

    6 months ago

    Edmonton, Canada College of Registered Nurses of Alberta Full time

    The College of Registered Nurses of Alberta (CRNA) is a regulatory college under the _Health Professions Act_. Our vision is excellence in nursing regulation for the health of all Albertans. Our objective is people-first, and we are committed to attracting the best people, engaging, and developing a workforce that embodies our values of integrity, respect,...

  • Portfolio Manager

    7 months ago

    Edmonton, Canada homeED Non Profit Housing Corp Full time

    **Organizational Summary** HomeEd is on a mission to provide Edmononians with quality affordable housing. Our team goes to work every day driven by our purpose that _Better Housing Can’t Wait_ and that we can achieve our vision ofreimagining affordable housing as sustainable, growing, and valued throughout Edmonton. Whether we’re developing new...

  • Manager, Photography and Digital Content

    4 weeks ago

    Edmonton, Canada Inspirato Full time

    **Reporting to**: Associate Creative Director **Responsibilities**: - Capture high-quality images of Inspirato homes and properties, showcasing their architectural details, interiors, and unique features in a way that inspires and engages potential members. - Create compelling lifestyle imagery that highlights the member experience, from on-property...

  • Portfolio Manager, Products

    7 months ago

    Edmonton, Canada United Way Of The Alberta Capital Region Full time

    As part of our talented Product and Marketing team, this role leads the product development, design and evaluation process for existing offerings and new ideas and concepts into market ready opportunities in support of the United Way of the Alberta Capital Region’s (UWACR) strategic plan and driving revenue and volunteer engagement. The incumbent...