Marketing Operations Specialist

3 weeks ago

Vancouver, Canada VoPay International Inc. Full time

**About VoPay International Inc.**

**The Opportunity**

**Duties and Responsibilities**
- Collaborate closely with the CMO and marketing team to execute marketing strategies and initiatives effectively.
- Manage various marketing tasks, including campaign coordination, data analysis, and reporting.
- Coordinate with cross-functional teams to ensure consistency in messaging and branding.
- Manage B2B marketing events from ideation to execution including negotiating sponsorship, designing advertising, booking accommodations etc.
- Help manage marketing budgets, track expenses, and provide budgetary recommendations.
- Prepare documents, reports and presentations as required.
- Manage CRM and marketing automation integration.
- Maintain existing marketing technology and integrate new tools and processes to drive optimization and automation.
- Create behavioral and demographic segmentation programs to support automated nurture, ABM, and lead scoring initiatives.
- Work with our marketing and sales teams to become an expert on the company’s lead funnel - from web visitor to customer and everything in between.
- Prioritize and manage multiple projects simultaneously, and follow through to completion.
- Assist with reviewing documents & reports and follow up with outside parties as required.
- Assist in the creation and editing of marketing content, ensuring accuracy and adherence to brand guidelines.
- Prepare meeting agendas and prepare minutes from meetings.
- Prepare travel arrangements and create detailed itineraries.
- Provide admin, and general business support to CMO in day-to-day matters.

**Skills and Qualifications**
- Proven experience in marketing operations or a similar role, demonstrating a track record of successfully implementing strategic initiatives.
- A college or university degree.
- Excellent communication and writing skills.
- Tech-savvy and resourceful: familiarity with G Suite, Jira, Figma, Social Media Management, Google Analytics, Wordpress.
- CRM Experience - HubSpot is preferable.
- Excellent event management skills.
- Experience with analytics and reporting.
- Be highly innovative, creative and pay excellent attention to details.
- Upbeat, positive, outgoing, personable and able to relate well with diverse groups.
- Excellent verbal, written and keyboard skills and organizational skills.
- Ability to take initiative, multi-task & work well under pressure.

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