Digital Marketing Strategist

3 weeks ago


Vancouver, Canada Digital Connect Marketing Ltd Full time

**SEO Responsibilities**

Off-page optimization:
Find authoritative backlinks for various clients across multiple industries

Find/submit business listings (citations)
Analyze competitor’s backlink profile
- On-page optimization:

- Research, test and analyze keywords/phrases, title and description copy for optimizing search engine results.
- Work closely with content writers and clients in creating unique and relevant content.
- Post new and modify existing content on the website.
- Find and fix SEO issues using Moz, SEMrush, Screaming Frog and other popular SEO tools.
- Setup Google Search Console and Bing Webmaster Tools for every account
- Be able to show how your work has impacted organic rankings, traffic, and ROI
- Write daily in-depth SEO blog posts about various topics
- Updating and maintaining SEO documentation

**PPC Responsibilities**:

- Setup, run and optimize PPC campaigns
- Connect call tracking, analytics tools, tracking pixels with respective ad accounts
- Report monthly to clients and internal stakeholders about achieved results
- Be able to create landing pages optimized for conversion

Experience in the following is not required but would be a great asset:

- Project tracking software (ie. Redmine, JIRA etc.)
- Working knowledge of mobile responsive web development
- WordPress, SEO
- Video Production
- HTML 5/ CSS/jQuery/ Javascript/ AJAX
- Google Ads Certified
- Facebook Blueprint Certification
- Requirements:

- 3+ years of SEO/SEM experience
- A complete understanding of search engine trends and search engine algorithms
- Understanding of the principles of SEO/SEM best practices
- Keyword research, Link analysis, and Page level optimization techniques
- Experience in web content management tools
- HTML, JavaScript, CSS and Web Design experience
- Experience in writing search engine friendly copy
- Knowledge of site architecture and website usability
- Knowledge of MS OfficeSuite: Word, Excel, Power Point or its Google counterpart
- Must be able to work and communicate effectively in a team and present ideas effectively
- Must be self-motivated to prioritize and manage workload, and meet critical project milestones and deadlines
- Strong organizational skills
- Strong written and oral communication skills

Work Remotely
- Temporarily due to COVID-19

**Salary**: From $45,000.00 per year

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital Marketing: 3 years (required)
- SEO/SEM: 3 years (required)

Work Location: One location

Application deadline: 2023-03-31


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