Digital Marketing Coordinator
3 weeks ago
**Job Overview**
**Responsibilities**
**Digital Marketing Services**:
- Oversee the completion of all digital marketing work and performance for client campaigns, ensuring work is completed on time and to the Periphery standard (which this person will set).
- Monitor the overall quality of digital campaigns and update standards to meet and exceed industry standards where applicable.
- Manage the internal team and contractor work pipelines and report on risks internally as early as possible. Includes reports and estimates.
- Update company leadership on the status of digital marketing campaigns, work estimates, work quality, and timeliness on a regular schedule (scorecard provided).
**Others**:
- Keep abreast of new developments in the digital marketing industry and share them with the digital team.
- Participate in client meetings and other business development and/or marketing activities.
**Knowledge & Skills**:
- Content creation of photography, video, graphics, video editing, photoshop, sound editing.
- Expert-level knowledge of digital marketing platforms (Google, FB, IG, LinkedIn, Pinterest, Snap, TikTok, etc.), digital marketing best practices, and website analytics.
- Excellent understanding of digital marketing KPIs, A/B testing, campaign setup, and optimisation.
- Familiarity with ad-design, copy writing, and reporting.
- Ability to think critically, solve problems (with mínimal supervision), and work in an organised, consistent manner.
- Team player - willing to step in if team members need help, solve problems, and stay positive in challenging situations.
- Ability to translate complex problems into actionable recommendations.
- Excellent communication and interpersonal skills.
**Experience**
- 4+ years of experience in a digital marketing or advertising position (using digital marketing platforms, setting up campaigns, optimising performance, A/B test, etc.) (waived for recent graduates)
- Proven track record of successfully creating and managing campaigns for clients with six-figure budgets.
- Experience with implementation of tracking, monitoring and management of tags and pixels across multiple campaigns, with tools such as (but not limited to) Google Tag Manager and Facebook Pixels".
**Bonus Points**:
- Experience in a small business environment. Other fast-paced work environments are applicable.
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