Media Marketing Manager

4 weeks ago

Vancouver, Canada Lions Digital Solutions Full time

**About 10XBNB**:
10XBNB is an innovative online education platform specializing in teaching students how to start an airbnb business without owning or renting a single property. We are committed to providing high quality, accessible learning experiences to students all around the world in becoming more financially independent using the 10xBNB platform and program.

**What is this role about?**

We are seeking a highly skilled and experienced Media/Marketing Manager to oversee our media and marketing strategies. This role will be responsible for developing and implementing effective marketing ad campaigns, managing media channels, driving brand awareness and providing feedback on different marketing activities. Additionally, this role is integral to our growth strategy and will be responsible for creating compelling copy that drives customer action and supports our marketing initiatives.

**What will your day to day look like?**
- Develop and execute comprehensive media and marketing strategies to achieve organizational goals and objectives.
- Create copy to be included on upsell funnel pages, ads, landing pages, and other projects as assigned.
- Plan, implement, and optimize multi-channel marketing campaigns across various platforms, including digital and social media.
- Oversee the planning and execution of advertising campaigns, including media buying, negotiation, and performance tracking.
- Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site) as well as improving internal KPIs, including but not limited to, CVR, AOV, LTV, Subscription Rates.
- Collaborate with the marketing team to create engaging and compelling content that aligns with the brand's messaging and target audience.
- Write and edit successful scripts for long-form video and short form youtube & facebook ads.
- Continuously iterate on copy to increase conversions and beat controls, with a focus on customer acquisition.
- Consistently produce Facebook/YouTube ad creative that scales.
- Edit and proofread writing of colleagues and support and provide feedback to junior copywriters.
- Conduct research to ensure that written content is accurate, SEO-optimized and adheres to best practices for digital marketing.
- Drive and provide creative direction on key projects, including video shoots as appropriate.
- Build and maintain in-depth relationships with media buyers, video editors and product development team, to ensure cohesive and consistent brand messaging across all channels.
- Stay updated on emerging media and marketing trends, technologies, and best practices to drive innovation and maintain a competitive edge.
- Perform other duties as assigned.

**What do we need from you?**
- Bachelor’s degree preferred, major in Journalism, English, Creative writing, Screenwriting, Marketing, or Communications.
- 2+ years of professional, high-output creative writing experience.
- Strong knowledge of SEO best practices.
- Excellent writing and editing skills, with a keen eye for detail.
- Excellent time-management, organizational, and communication (verbal/digital) skills.
- Strong analytical and problem-solving skills.
- Work with mínimal up-front guidance and the ability to take ownership of work products.
- Deep understanding of consumer psychology and persuasive writing.
- Intensive research experience using primary sources.
- Ability to handle multiple projects simultaneously.
- Sales or direct response copywriting experience.

**What we offer**:

- $60,000 - $80,000, annual & monthly KPI bonus potential, depending upon experience.
- Opportunity to join a dynamic, global team making waves in the industry.
- Professional development and growth opportunities.

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