Assistant Manager, Partnerships

2 weeks ago

Toronto, Canada Labatt Breweries Canada Full time

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

Company:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Description:
As the Assistant Manager, Partnerships you will manage sponsorship and branded entertainment for Labatt portfolio at national level to ensure all existing and new partnership are activated in line with Labatt business objectives and brand strategy, earning consumer attention through innovative and disruptive collaborations, and delivering strong return to the business. A role to represent Labatt with all external properties for planning and execution of activations as well as a central point for contact for internal stakeholders.

Job responsibilities

Sponsorship Planning (40%)
- Ensure all sponsorship (existing & new) is in line with business objectives and brand strategy/priority through on-going evaluation and assessment
- Proactively provide strategy review and competitive landscape study or upon request
- Manage day to day relationship with rights-holders, properties. e.g. Hockey teams, Live Nation and others
- Consult on property selection, renewal and negotiations as needed
- Consult on, track and manage all contractual assets on behalf of Labatt
- Source, draft and/or share periodic industry research and trends
- Provide regular intelligence on key happenings and opportunities on the global sports, music landscape and emerging passion points including new platform / property opportunities or category activity

Sponsorship Activation (40%)
- Support brands on development of experiential activation concepts and programming
- Advise, “sense-check” to brand teams and agencies on viability of activation ideas
- Provide guardrails for/guide brand teams and agencies in terms of contractual rights and obligations for various sports marketing agreements
- Collect activation learning and results from Labatt brand team, regions, and other ABI markets
- Create best practice case studies to share with marketing team and Global Connections community
- Lead allocation of contractual assets to brands based on strategy and key objectives
- Manage delivery deadlines and activation planning for brands and properties
- Provide weekly updates for brand teams on NHL and Blue Jays properties (upcoming deadlines, team moments, opportunities)

Sponsorship Governance (10%)
- Manage and maintain contract database on Salesforce, and deliver accurate and insightful reports
- Implement global XM best practices and playbook for Canada
- Lead sponsorship budget allocation across stakeholders
- Track and facilitate partnership payments are on-time and accurate Provide quarterly reporting on sponsorship performance across national Tier 1 properties

Branded Entertainment (10%)
- Support on measurement of brand impact, return of investment of selected opportunities

**Qualifications**:

- University degree - Business, Management, Marketing or related field,
- Minimum 3 years of experience in sponsorship management on agency or client side
- Track record of successful deal negotiation over $1M and above
- Deep understanding of Canadian sports and entertainment property landscape
- Demonstrated success of property management at portfolio level
- Excellent communication, presentation and negotiation skills
- Ability to think strategically, critically and connect sponsorship with business objective and brand strategy
- Ability to prioritize and manage a wide range of projects in parallel
- Strong quantitative and analytical skills, able to synthesize insights from data
- Some understanding of Marketing Mix Modeling, ideally has track record of ROI measurement experience
- Must bring a focused, detailed and disciplined approach to sponsorship; able to manage contract, data, asset, financial details accurately
- Bonus if familiar or proficient with Salesforce Sales Clo

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