Specialist, Marketing

4 weeks ago

KitchenerWaterloo, Canada BDO Full time

**Putting people first, every day**

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

**Your Opportunity**

We are currently seeking a **Marketing Specialist, Business Services & Outsourcing ("BSO"), **to join our team. This role will work closely with the Markets & Industry team and BSO service line leaders to support the development and implementation of strategic marketing programs. While owning the following responsibilities, you will be able to work from both our Guelph and Kitchener/Waterloo, Ontario offices.
- Execute marketing campaigns and initiatives and report results and provide ROI related recommendations
- Actively participate in the adoption of digital tools such as Workday, Smartsheet, CRM, marketing automation, content delivery platforms and other tools from our MarTech stack.
- Develop and track project plans including budgets, approvals, key dates and milestones to ensure deadlines and deliverables.
- Manage all event/webinar logistics including invitations, mailing lists, handout materials, site management, speakers, visual presentations and follow-up efforts including facility arrangements.
- Work with design, digital and content marketing to ensure initiatives are incorporated in content and social media strategy.
- Evaluate event performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis.
- Support other marketing and marketing communications activities within BSO as required
- The role might require occasional travel to other locations and firm events.

**How do we define success for your role?**
- You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
- You understand your client's industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
- You identify, recommend, and are focused on effective service delivery to your clients
- You share in an inclusive and engaging work environment that develops, retains & attracts talent
- You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
- You grow your expertise through learning and professional development.

**Your experience and education**
- You have a University degree in Communications, Marketing, or Business or commensurate work experience within a B2B or professional services organization
- You have a minimum of 3 years of working experience in B2B or professional services role
- You have demonstrable project management experience
- You have strong experience with Microsoft Word, Excel and PowerPoint and most common digital tools
- You have a capacity to meet tight deadlines, steer several projects simultaneously and manage priorities
- You are creative, autonomous and self-starting
- You have a metrics-driven mindset, with critical thinking and problem-solving skills.
- You have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented
- You have excellent interpersonal skills, with the capacity to build strong relations with demanding professionals

**Why BDO?**

Our people-first approach to talent has earned us a spot among Canada's Top 100 Employers for 2023. This recognition is a milestone we're thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

- We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
- We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
- We support your achievement of personal goals outside of the office and making an impact on your community.

**Giving back adds up**:Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

**Total rewards that matter**:We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

**Hybrid new normal**:As a hybrid workplace, all BDO personnel are expected to spend some of their time working in the office, at the client site

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