![eSentire](https://media.trabajo.org/img/noimg.jpg)
Marketing Specialist
1 week ago
eSentire Mission: eSentire is dedicated to hunting, investigating, and halting cyber threats before they escalate into major disruptions for businesses. Built on the philosophy of creating solutions when none are found, eSentire thrives on entrepreneurship and innovation ingrained in its core values.
About eSentire: As the leading authority in Managed Detection and Response, eSentire safeguards the critical data and applications of over 2000 organizations spanning 80+ countries and 35 different industries from both known and unknown cyber threats.
The Role: eSentire is in search of a dynamic Marketing Specialist to join its expanding marketing team. Reporting to the Senior Marketing Manager, the Marketing Specialist will be pivotal in spearheading integrated customer-focused campaigns aimed at driving robust marketing and business outcomes. Responsibilities include ideating and executing campaigns, conducting optimizations for enhanced results, and contributing to future program development.
Position Responsibilities:
- Manage end-to-end integrated marketing programs focusing on customer lifecycle post-purchase
- Brainstorm and implement campaigns for cross-selling and upselling services within targeted customer segments
- Collaborate with cross-functional teams for ABX marketing strategies to boost customer awareness and engagement
- Analyze and enhance KPIs and marketing funnel performance proactively
- Develop go-to-market plans supporting marketing objectives and customer base growth
- Stay updated on industry trends to identify marketing opportunities and strategies
- Coordinate various tactics and programs including email copy, social media strategies, and webinars
- Collaborate with other marketing teams for seamless execution of tactics
- Define audience lists and manage lead generation within marketing platforms
- Use A/B testing and marketing insights for optimization
- Ensure clear communication with stakeholders
Qualifications and Skills:
- Bachelor's Degree in Marketing preferred
- Minimum 3 years' experience in B2B technology marketing
- Demonstrated experience in marketing campaign execution and optimization
- Strong project management skills with proficiency in tools such as JIRA
- Ability to juggle multiple programs in a fast-paced environment
- Excellent written and verbal communication skills
- Proficiency in sales and marketing automation platforms
- Strong Microsoft Office skills
Our Culture and Values at eSentire: eSentire fosters a collaborative and innovative work environment where diverse perspectives are celebrated and inclusivity is encouraged. The company believes in a variety of backgrounds and experiences contributing to its success and welcomes all applicants to apply regardless of meeting every qualification.
Total Rewards: eSentire offers comprehensive benefits tailored to support employee well-being, including health benefits, flexible vacation plans, and participation in the company's equity program, enabling employees to share in the organization's success and growth.
Accommodation: For any accessibility needs during the recruitment process, reach out to the HR team. eSentire values unique perspectives and talents, striving to build a more inclusive future together.
eSentire values protection around the clock, extending it not only to its customers but also to job seekers. The company ensures a professional and respectful interview process, aiming for genuine interactions with the hiring team.
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